NAFCU: National Association of Federal Credit Unions | Credit union check printing, check fraud prevention, loyalty and retention programs

Deluxe Financial Services, Inc.

www.deluxe.com

Mike Einsel | 602-431-2509
michael.einsel@deluxe.com

New! Download free whitepaper.

Research study reveals member attitudes toward check containers.

Overview

Deluxe Financial Services, Inc. provides checks and related products to financial services organizations, consumers and small businesses through multiple distribution channels.

The company offers specialized marketing programs to help credit unions increase member satisfaction, improve operational efficiency and reduce risk. Since its beginning in 1915, Deluxe has been instrumental in shaping the payments industry.

Checks

Check writing is still a strong form of transaction with consumers writing an average of 6.6 checks per month. Approximately 18 billion checks were written in 2009, making check programs an important element of a financial institution's service to their customers. Deluxe has announced several enhancements to our check program this month to help financial institutions increase their check program performance including flat packaging changes, improved check registers and new mini check packs.

New flat check container

Deluxe launched an innovative flat check package two years ago through a proactive partnership with USPS®. We’re committed to continuous innovation and have spent the last several months conducting research with consumers across the country to identify the best option for a check container design. The runaway favorite was a one piece box that is easy for consumers to assemble and continues to leverage the USPS® automated delivery for quick and cost-effective service. We will begin shipping orders with the new box this month.

Enhanced check register

Today’s consumers have more ways than ever before to transact on their checking account. Check writing is still a strong form of transaction with consumers writing 6.6 checks per month. Our field research has shown that consumers view and manage their checking account transactions holistically. With this in mind, we have enhanced our check register to be a tool to record and manage all transactions on a checking account, thereby helping consumers better manage their money. The new register begins shipping with orders this month.

Mini-Paks. Maximum impact

At new account opening, account holders leave without checks 50% of the time (on average). To close the gap and increase check program performance Deluxe is introducing products that meet diverse needs of account holders. Our new Mini-Pak check products are designed to appeal to account holders who want fewer checks per order, who enjoy trendy designs, or prefer to change designs more frequently. The Mini-Pak includes one book of checks with deposit slips, and offers both a classic and trendy design option today with even more designs planned in coming months as trends change. To help financial institutions promote the new Mini-Pak checks, deluxe offers free marketing tools such as an e-mail template and informational flyer.

Loyalty Solutions

As part of its new business strategy, Deluxe offers several new solutions that will help credit unions gain insight, create loyalty, increase security, grow revenue and build a strong brand.

Listed below are NAFCU Services' recommended solutions, available to every NAFCU member:

Solution	Description
Deluxe Welcome Home® Tool Kit	An experience model designed to delight and instill a sense of loyalty in your accountholders from the very beginning of their relationship with your institution.
Deluxe Experience Inquiry®	An in-depth examination that allows you to see through your customer’s eyes the experiences your financial institution is providing. Using the propriety CustomerBack^SM Audit methodology, Deluxe will analyze every impression – planned or unplanned – that your customers experience, and help you identify opportunities to make all your customer experiences truly exceptional.
DeluxeCalling®	DeluxeCalling® is an outbound calling program aimed at addressing two key challenges: generating new organic revenue growth and reducing attrition. By providing a personal touchpoint that informs, assures, and invites accountholders into the branch, you have the opportunity to strengthen and develop both new and existing relationships.
Experience Readiness Assessment^SM	The Experience Readiness Assessment uses a proprietary mapping approach to navigate where your experience improvement efforts should be directed. This exhaustive and enlightening assessment process benchmarks your current customer experience situation to help you identify and prioritize your optimal experience strategies.
Customer Care Adventure^SM	Seeing is believing! The most effective – and fun – way to learn about Deluxe’s call center best practices. Spend a full-day at our Phoenix Customer Care Center – you’ll see and feel the energy that comes from our customer care associates doing what they love – and doing it well! For the team that wants to really accelerate change!
Deluxe Knowledge Solutions	Training solutions to help credit unions transform member experiences and build member loyalty, developed from the research and results of the Collaboratives into six smart, simple solutions that work.