The NAFCU Services Preferred Partner Program is a unique marketing opportunity for companies targeting the credit union market. NAFCU member credit unions boast 65% of all federal credit union assets ($254+ billion) and 57% of all federal credit union members (approximately 28 million member-owners).
The program combines traditional and new media to promote Preferred Partner solutions to NAFCU member (and even non-member) credit unions. However, there is no one-size-fits-all marketing plan. NAFCU Services works with partners to find the right combination of marketing efforts to maximize each organization's value in the program.
To earn the distinction of Preferred Partner, providers undergo an extensive qualification process run by the NAFCU Services Advisory Committee. Learn more.
Partners enter the program at one of four levels - or 'tiers.' Tiers are based on the annual dollar commitment to NAFCU Services. As the annual commitment increases, marketing efforts and access to NAFCU members likewise increases.
To learn more about becoming a Preferred Partner, please contact us.