Who's In Your Future? Targeting Minority and Generational Members

Webcast: Wednesday, June 4, 2008
2:00 p.m. – 3:30 p.m. EDT

Compliance with the new

Credit unions nationwide seek to grow membership by reaching out to groups that have been seemingly out of reach until recently: Latinos and Generations X and Y.

The most challenging aspect of reaching out to these target audiences is identifying the cultural nuances that define them. In order for credit unions to become go-to financial organizations for these groups they will have to learn to navigate the linguistic, historical, technological and educational barriers that have proven difficult to break in the past.

This webcast will provide a compass for you to plot a course as you develop methods to attract these important target groups into membership. In addition, you’ll learn about why past efforts may not have been as successful and see how changes can be made to revitalize a marketing campaign to attract these highly sought-after members.

Speakers:

Carla Decker, Board Member, Network of Latino Credit Unions and Professionals, and President & CEO, District Government Employees FCU

Ms. Decker is the President/CEO of District Government Employees Federal Credit Union (DGEFCU) was named to the Board of Directors of the Credit Union Foundation of Maryland and the District of Columbia.  Ms. Decker provides strategic direction for the charitable organization whose mission is focused on serving MD & DC-based credit unions, their staff, and members.

During her tenure with DGEFCU, Ms. Decker has led that credit union's efforts in serving a traditional employer-based membership while expanding services to a community charter. DGEFCU now extends services to the Latino population in Washington, D.C. through, ACCESO, an innovative collaborative effort that links multiple credit unions in addressing the financial needs of the local immigrant and under-served community.

Ms. Decker is a Credit Union Development Educator. She is also Vice-Chair of the Capitalization Committee of the National Federation of Community Development Credit Unions, an organizing member of the Network of Latino Credit Unions and Professionals, and Treasurer of the Institute for Social and Economic Development.

Amy Lynch, Generational Consultant, Bottom Line Conversations, LLP

Speaker and consultant Amy Lynch works with organizations that want to attract, engage and retain young professionals. She is the author of the award-winning “How Can You Say That?”, and she is Generation Y columnist for Biz Journals, syndicated to business newspapers in more than 40 markets; and her columns on strategic diversity management appear online in HR Hero. Her ideas about Generation Y have been featured in USA Today, the Boston Globe, the Chicago Tribune, the Dallas Morning News, the Washington Post, the Atlanta Journal Constitution and NBC Nightly News, among others. When the Flip Flop Fits, her system for Making Business Sense of Generation Y, is forthcoming in 2008.

Moderator:

Patricia Briotta, Public Relations Manager, NAFCU

Broadcast live from NAFCU’s Headquarters in Arlington, VA.

Who Should Participate:

Early bird registration deadline: May 28, 2008

Archived webcasts are available for up to 6 months after the live broadcast and are included in the registration fee.

Note: A $50 fee applies to all cancellations. Registrations must be cancelled by June 2, 2008.

Through the NAFCU and Fannie Mae partnership, NAFCU members have FREE access to Fannie Mae sponsored webcasts. To learn more and to register, please visit: www.nafcu.org/fanniemae