Recorded Webinars

Recent amendments in Regulation E, the regulation which carries out the requirements of the Electronic Funds Transfer Act, will significantly change the existing overdraft protection program at your credit union. It’s critical to understand these changes, build a sound strategy to serve and educate your members, and preserve or even enhance your current levels of NSF income.

In this webinar, we will cover:

• Basic changes for your Overdraft Protection Programs with the new Reg E Opt-in requirements;
• How to evaluate your credit union’s risks vs. costs for complying with the new requirements;
• Alternative strategies to address the new Reg E requirements; and
• Other opportunities for improving your existing Overdraft Protection Program.

You will learn:

• How to track your website (and why)
• How to optimize your website for search engines
• How to use pay-per-click advertising to target member prospects, and
• Other ways to target prospects by location (free tools courtesy of NAFCU Services for NAFCU members).

 You will learn:

• The latest methods criminals use to steal personal information and create counterfeit credit cards
• How to test for credit card authenticity
• How to maximize your investigations through law enforcement and industry associations
• Specific strategies to mitigate risks at your credit union

You will learn:

• Latest trends in consumer behavior including who is moving retirement assets and how;
• Where they are moving their assets to;
• What questions are members asking about retirement; and
• The most effective method for training member service representatives to handle member inquiries.

In the technology-driven world of today, it is imperative that your credit union is fully optimizing online tools to reach its audience. Elevate the success of your credit union with these online marketing basics!

You will learn:

• The evolution of online marketing
• Fundamentals of banner ads, e-mail marketing, and search engine optimization
• The value of tracking your Web site and pay-per-click advertising

How do you create multi-channel, multi-step marketing campaigns delivered to the anytime, anywhere member? Delivering consistent messaging to your members in the manner they choose is key to recruitment, retention and marketing ROI.

Learn best practices during this webinar, including:

• Top techniques from case studies  of champion marketers that you can apply to your own marketing campaigns
• How to  create smarter communications  targeting members’ needs, goals and financial aspirations
• How to  link your message across channels  whether it’s email, SMS, ATM, surveys, online banners, in the branch or print communications, and effectively reach your members in the manner that  they choose
• And more!