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Contacts: Patricia Briotta
703-842-2820
pbriotta@nafcu.org
FOR IMMEDIATE RELEASE
August 25, 2009
NAFCU SERVICES CORP. LAUNCHES FREE SPANISH VIDEO AD
WASHINGTON — Members of the National Association of Federal Credit Unions (NAFCU) can now promote the benefits of credit unions and membership in their credit unions in Spanish. NAFCU Services Corporation (www.nafcu.org/nafcuservices) is introducing a Spanish version of its most popular credit union video ad. The ad is available to NAFCU members on a license- and royalty-free basis and can be customized to fit any NAFCU member credit union for a small, one-time design fee of $200. The Spanish language version of the ad can be viewed at www.nafcu.org/Spanish-ads.
“The opportunity for credit union membership growth in the Latino market is great,” said NAFCU Services Corporation President David Frankil. “Making this tool available for NAFCU members is a natural extension of the solutions for growth and productivity we provide to credit unions. It is an easy and affordable way for credit unions to capitalize on the upcoming Hispanic Heritage Month (Sept. 15-Oct. 15).”
The initial English version of the ad was selected following a competition conducted by GeniusRocket (www.geniusrocket.com), a firm that connects advertisers with creative professionals around the globe. Samples of customized ads are available at www.nafcu.org/video-ads.
NAFCU also has a variety of other marketing materials to help credit unions interested in entering the Latino market. From NAFCU’s recent annual conference two insightful presentations are available, “What Works in Serving the Latino Market: An Overview of Product Mix and Delivery Approach” and “The Regulatory Framework: Myths and Reality of Serving Immigrant Populations.” The presentations are available at www.nafcu.org/AC09-Handouts.
In addition, NAFCU has a Spanish financial literacy curriculum which can be found at www.nafcu.org/Spanish Financial Literacy. Also, through NAFCU’s Hispanic America Saves Initiative, conducted in collaboration with the Consumer Federation of America, NAFCU has available bilingual brochures, flyers and posters that can be used to promote better savings habits within the Hispanic community. Materials can be accessed at www.nafcu.org/Hispanic America Saves.
NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers 28 Preferred Partner programs to the credit union community. For more information about NAFCU Services Corporation, please visit www.nafcu.org/nafcuservices.
NAFCU is the only national organization that focuses exclusively on federal issues affecting credit unions, representing its members before the federal government and the public.
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