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Contacts: David
Frankil
703-842-2226
dfrankil@nafcu.org
Sundeep Kapur
803-479-2549
sundeep.kapur@ncr.com
FOR IMMEDIATE
RELEASE
January 28, 2010
NCR AND NAFCU SERVICES RELEASE FREE WEBCAST ON SEVEN
SOCIAL MEDIA ABSOLUTES FOR CREDIT UNIONS
WASHINGTON — NAFCU
Services Corporation (www.nafcu.org/nafcuservices) and NCR Corporation, the NAFCU
Services Preferred Partner for ATMs and teller cash recyclers,
today released a webcast outlining the “Seven Social Media Absolutes
for Credit Unions.”
The free, 17-minute educational
webcast is available online at www.nafcu.org/ncr.
Sundeep Kapur, the webcast’s expert
and VP of strategic marketing for NCR eCommerce, shares his insight
on the importance of engaging credit union members in dialogue and
the need to enhance visibility through social media channels.
“Because the channel is so new, credit unions are having trouble
measuring the return of social media,” said Kapur. “This webcast
aims to focus the credit union marketing manager’s time on efforts
that will drive the biggest bang for their buck.”
The webcast discusses the benefits and
common pitfalls of blogs, Twitter, communities, personas, pictures,
video and people. For example, while many businesses have found uses
for Twitter and “tweeting,” others have difficulty staying relevant
to their Twitter audiences. “It’s easy for the person tweeting to
digress into a personal dialogue, rather than to keep engaging
followers in a way that is meaningful to the business,” said
Kapur.
Mr. Kapur is slated to speak at
NAFCU’s Strategic Growth Conference
in March where he plans to lay
out a one year framework for credit unions interested in adopting
social media strategies for existing and prospective member
engagement.
“Social media is a major new
outreach channel with great potential,” said David
Frankil, president, NAFCU
Services Corporation. “Credit unions that are
savvy about leveraging social media opportunities are seeing real
results. Every credit union executive needs to stay informed about
how social media can be used to create relationships with existing
and prospective members.”
For more information about NAFCU’s
Strategic Growth Conference, March 9-11 at Bally’s Las Vegas, visit
www.nafcu.org/growth.
About NCR
Corporation
NCR Corporation (NYSE: NCR) is a global
technology company leading how the world connects, interacts and
transacts with business. NCR’s assisted- and self-service solutions
and comprehensive support services address the needs of retail,
financial, travel, healthcare, hospitality, entertainment, gaming
and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in
Duluth, Georgia.
About NAFCU Services
Corporation
NAFCU Services Corporation is a wholly owned
subsidiary of the National Association of Federal Credit Unions
(NAFCU). Since 1975, NAFCU Services has partnered with the
industry's leading solutions providers to offer value-added products
and services at a discount to credit unions. Currently, it offers 28
Preferred Partner programs to the credit union community. For more
information about NAFCU Services Corporation, please visit www.nafcu.org/nafcuservices.
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