Establish and Master Your Digital Marketing Blueprint

Everything you need to know to plan, implement, and get results from your digital marketing efforts

On-Demand Webcast Available Until November 16, 2018

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It’s time to think outside the box, and transform your digital marketing platform into a powerful tool that helps attract, nurture, and convert leads for loans and new accounts. Modern marketers are expected to be technology savvy and data-driven experts, but first they must understand the digital customer journey.

Join this webcast to get an insiders perspective of credit union digital marketing and how all the pieces fit together. You can gain clarity and confidence to take your techniques beyond legacy marketing and steer your focus into a digital marketing framework.


SPONSORED BY America's Credit Union Museum


Key Takeaways

  • Gain a better understanding of digital marketing by mapping out the digital customer journey
  • Rise above the commoditized promotions of great rates and amazing service
  • Win executive buy-in and support to break free from legacy marketing systems
  • Go beyond tracking and reporting vanity metrics – learn how one financial institution increased digital leads by 1,500%

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Already registered? Go to the Online Training Center to view live.

Who Should Attend?

  • Chief Marketing Officers
  • Vice Presidents of Marketing
  • Advertising, Digital Marketing staff
  • Open to all credit unions, regardless of membership or charter type!

Your Instructor

James Robert Lay
James Robert Lay
Founder and CEO, Digital Growth Institute

Registration Fees

 On-Demand Version*
NAFCU Member
(Webcast Only)
$350
NAFCU Member
(Webcast + CD)
$400
NAFCU Nonmember
(Webcast Only)
$450
NAFCU Nonmember
(Webcast + CD)
$500

On-demand webcast expiration date: November 16, 2018.

*On-demand webcasts are available for up to 12 months after the live broadcast, and are included in your registration price.

Education Credits

Earn CPE CreditsCPA credit information is below; recommended 1.5 CPE credits.

CPA Certification Credit Information

  • Reviewer: Josie Collins, Education Manager, NAFCU
  • Learning Objectives: Join this webcast to gain a better understanding of digital marketing by mapping out the digital customer journey. Rise above the commoditized promotions of great rates and amazing service, and win executive buy-in and support to break free from legacy marketing systems. In addition you’ll explore going beyond tracking and reporting vanity metrics, and learn how one financial institution increased digital leads by 1,500%.
  • Program Level: Basic
  • Prerequisites Needed: None
  • Advance Preparation Needed: None
  • Delivery Method: Group Internet-Based
  • Recommended CPE Credits: 1.5 credits
  • Recommended Field of Study: Marketing

NASBA SponsorNational Association of Federal Credit Unions (NAFCU) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. Learn more.

About Our Webcasts

Our webcasts are streamed live from NAFCU headquarters near Washington, D.C. Your audio/video feed of the presenters includes presentation slides and downloadable handouts. You can easily submit your questions to the presenters at any time during the live broadcast, with no dialing over the phone! The audio and video stream directly through your computer.

Refund Policy

To qualify for a refund, cancellations must be processed prior to the live webcast date. Cancellations can be processed after the live webcast date, but refunds will no longer be issued and transfers would only be considered. Please email NAFCU's Member Service Center with your request for cancellation to msc@nafcu.org.