Contact: David Frankil
FOR IMMEDIATE RELEASE
December 13, 2011
GENWORTH FINANCIAL REVEALS CREDIT UNION MEMBER CHARACTERISTICS IN A NEW PODCAST WITH NAFCU SERVICES
WASHINGTON — NAFCU Services Corporation
and Genworth Financial, NAFCU Services’ preferred partner for private mortgage insurance for credit unions, released a free podcast discussing the results of a recent survey that examines comparisons of credit unions members and non-members.
The free podcast and survey request form are available online at www.nafcu.org/genworth.
The podcast features an interview with Leslie McDow, credit union segment marketing manager for Genworth Mortgage Insurance, who explains the purpose of the survey, some findings that may be surprising to credit union executives, and how credit unions can use the survey results in their member marketing efforts. The survey compared demographic information, spending behavior, social media behavior and interests.
In the podcast, McDow describes the “typical credit union member” as:
- 46 to 55 years old;
- holds a college or graduate degree;
- homeowner; and
- earns over $70,000 household income.
“The survey, combined with credit union leaders’ existing knowledge of their own credit union’s unique characteristics, can help credit unions develop marketing and product offerings that provide even more value in today’s competitive marketplace, and drive more profitable business as a result,” explains McDow.
“What makes the study so beneficial to credit unions are the implications that Genworth derives from the data,” says David Frankil, president of NAFCU Services Corporation. “Some of the findings contradict commonly held beliefs, so tips on how to use that information to offer a more meaningful message to members and potential members is invaluable.”
About Genworth Financial
Genworth Financial, Inc. (NYSE:GNW) is a leading Fortune 500 global financial security company. Genworth has more than $100 billion in assets and employs approximately 6,500 people with a presence in more than 25 countries. Its products and services help meet the investment, protection, retirement and lifestyle needs of more than 15 million customers. Genworth operates through three segments: Retirement and Protection, International and U.S. Mortgage Insurance. Its products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth Financial, which traces its roots back to 1871, became a public company in 2004 and is headquartered in Richmond, Virginia. For more information, visit Genworth.com. From time to time Genworth releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the “Investors” section of www.genworth.com.
About NAFCU Services Corporation
NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers 29 Preferred Partner programs to the credit union community and maintains the credit union locator website www.CULookup.com. For more information about NAFCU Services Corporation, please visit www.nafcu.org/nafcuservices.
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