Credit unions are known for being close to their members, but even the most plugged in credit union leaders may be surprised at the findings of a recent consumer data report from Genworth Financial. The report provides a profile of the “typical” credit union member. Genworth Financial recently commissioned Acxiom, a well-known data processing company and leader in the industry of data collection and analysis, to compare consumers who are members of a credit union versus consumers who are not members of a credit union.
In this podcast we discuss the findings of this recent consumer data report with an expert from Genworth Financial. Our expert is Leslie McDow, the Credit Union Segment Marketing Manager for Genworth Mortgage Insurance. She has more than 15 years of experience working with financial institutions and spent five of those years at a credit union in North Carolina. Leslie’s expertise is focused on helping credit unions reach more members with their mortgage products.
Contact info at: www.nafcu.org/genworth