Missed Revenue Enhancement Strategies for Credit Unions (Podcast)

Larry Pruss, Senior Vice President at Strategic Resource Management, sits down with Randy Salser, President of NAFCU Services to discuss hidden revenue opportunities that almost all credit unions can leverage. 

Listen to this 15-minute podcast to hear Larry address:

  • Major growth constraints for credit unions in the post-Great Recession era
  • Why credit unions may be prone to leaving profit opportunities on the table
  • How credit unions can ensure that they continue to stay competitive
  • Where data and analytics can be utilized to better serve members
  • Best practices when engaging millennials with financial literacy resources


SRM_Larry_PrussLarry Pruss, Senior Vice President at SRM
A renowned expert in the payment industry, Pruss’ central role at Strategic Resource Management (SRM) is as a card optimization and revenue enhancement strategist for financial institutions in the USA and Canada. Mr. Pruss’ background includes work with the National Bank of Canada, where he served as Head of Cards, Payments, and Transactional Solutions. He previously served as Senior Managing Director of Credit Cards and Loan Revenue for Profit Insight, and as Senior Vice President of Portfolio Analytics for Bank of America. 

Pruss offers significant expertise in analytics, consulting, leading payments, loyalty marketing, and portfolio acquisition. With a proven track record of developing new products, increasing revenues, and improving operating efficiency, Pruss has helped numerous companies increase profitability by driving growth and negotiating deals. Pruss holds degrees from Penn State University in Economics and Policy Analysis. He divides his time between Montreal, Quebec, and the U.S Virgin Islands, where he resides with his wife and children.

Strategic Resource Management (SRM) the NAFCU Services Preferred Partner for vendor cost benchmarking and contract negotiation services. More educational resources and contact information are available at www.nafcu.org/SRM/