The War to Transform Credit Union Web Sites from Brochureware to E-Commerce Sites: Project E-Branch 2020 (Blog Post)
By Jeff Chesky, President and CEO, Insuritas
Jeff helps credit unions improve their website performance to generate new income and better serve their members. Join him for the free webinar, "Shop, Compare & Buy: The Shopping Cart Arrives in the Credit Union" on Wednesday, December 4 at 2:00 pm ET »
Credit Unions are the only businesses on the planet that get high levels
of repeat visitors to their web sites, day in and day out, for free, without ever having to pay for Google AdWords.
They are also the only businesses that get this continuous, high
quality repeat web traffic for free, but never try to sell anything
online. You ask a credit union CEO if he is monetizing his online
traffic to his web portal, and his eyes glaze over. Online banking
generates millions of visitors every day, but credit union web portals
are still just an expense item; a placeholder for brochure ware,
celebrating a new branch, your support of the local Girl Scouts Troop,
or a new loan product.
Visit the NAFCU Services Blog to read more »
Insuritas is the NAFCU Services Preferred Partner for Outsourced Insurance Agency Solutions. More educational resources and contact information are available at www.nafcu.org/Insuritas.
Also available: The Amazon.com Shopping Experience Comes to the Credit Union: Flirting in the E-branch »