What Matters Now: Insights from the Non-Member (Webinar)

Date: September 26, 2017
Time: 2:00 pm - 3:00 pm (ET)

How well do you know non-members? Understanding the unique profile and mindset of non-members, including under-engaged members, helps credit unions better attract and connect with this audience. So who are non-members? The answer may surprise you. Nearly 25% of those with credit union products do NOT identify as a member.* And more than half of non-members believe credit unions have limited locations, services, and products.* 
Learn what matters to this group with CUNA Mutual Group's new What Matters Now: Insights from the Non-Member research. During this session, CUNA Mutual provides an in-depth look at the lifestyles and attitudes non-members encompass and how credit unions can better engage with these potential members to meet their needs, challenge their misconceptions, and motivate them to consider making the switch. 
*TruStage What Matters NowTM Consumer Survey, December 2016

don murphyDon Murphy, TruStage Program Specialist, CUNA Mutual Group

Don Murphy is a TruStage Program Specialist at CUNA Mutual Group. He works with 653 credit unions in 15 states to help them achieve organizational goals through sales, service, marketing, and training of the TruStage Program, which protects over 18 million credit union members. With an extensive background in credit union and bank management, lending, hiring, and training, Don understands the operational demands of credit unions and is passionate about promoting the credit union movement. He has worked extensively with credit union members, including budget and credit counseling, to help credit union members achieve financial goals for themselves and their families. Don graduated with a B.A. from Northwood University in Michigan and is completing an MBA through Central Michigan University.

tammy kaufmanTammy Kaufman, TruStage Program Specialist, CUNA Mutual Group
Tammy Kaufman is a TruStage Sales Specialist at CUNA Mutual Group.  She works with both internal sales teams as well as credit union customers to show them the value of the TruStage Insurance products, which currently protects more than 18 million credit union members. She is also responsible for new sales, retention and growing current programs within the TruStage platform. Kaufman joined CUNA Mutual Group in September 2004 as a Customer Service Representative and has held other customer facing positions prior to accepting her current role in October 2015. Tammy holds Life & Health and Property & Casualty Insurance Licenses in Iowa.


CMG logoCUNA Mutual Group is the NAFCU Services Preferred Partner for TruStage® Auto & Home and Life Insurance Products and Mortgage Payment Protection. More information and educational materials are available at nafcu.org/CUNAMutualGroup