Educational Resources

• The Traditional Branch Concept Is Under Attack. How Do You Respond? (Blog Post)
  Popular press has argued that the branch is obsolete and that consumers are shunning the branch. Traditional financial products are being replaced with prepaid cards as cited in the Wall Street Journal. Read more of this NAFCU Services Blog post.
• Monetizing ATMs with Targeted Marketing (Blog Post)
  Many people have different definitions for ATM marketing, so let me first start by defining what ATM targeted marketing is not: it is not about running a video on the idle screen of an ATM, nor is it the passive advert screen you would see while waiting for your cash to be dispensed. Read more of this NAFCU Services Blog Post.
• What Brands Can Do to Circumvent Social Hacking (Blog Post)
  Brands need to have three types of communications - before the event, to help circumvent the phish; during the event, to assist in reducing the impact; and after the event, to both assuage the consumer and prevent this malicious cycle. Read more of this NAFCU Services Blog post.
• Forget Your Crystal Ball—Learn the Real 2013 Marketing Trends (Blog Post)
  Each New Year, it appears that everyone finds a magic crystal ball to predict the future. In marketing, however, you really can predict the future—when you base your predictions off of trends and analytics. Read more in this NAFCU Services Blog post.
• Credit Union Industry Experts: What's in Store for 2013 (Blog Post)
  For our year-end blog post I asked our Preferred Partners to tell us what they see coming over the horizon, from their perspective, that credit union executives need to be focused on and/or prepared for as we head into 2013. Looking back a year, I see some common themes—revenue issues, economic uncertainty, regulatory uncertainty, and political uncertainty. Read more of this NAFCU Services Blog post.
• The Case for Social Media: Why You Can't Afford to Ignore It Anymore (Blog Post)
  The world of social media allows us to invite our members into our lobby or us to join our members in their homes. Staying in touch with them through social media allows us to keep them informed, and also market to meet their needs. Read more of this NAFCU Services Blog post.
• eMarketers Exclusive—Top 10 Trends of 2013 (Webinar)
  

  Today’s consumer is on the go, they are in the know, and they are surely connected. Start off the new year with new strategies! Watch this recorded webinar where we review the top 10 trends of 2013 and what you can do to improve your credit union’s eMarketing strategy.

• Keeping Your Members Happy (Blog Post)
  Often overlooked, even though they comprise a large part of your members’ interaction with your credit union, are ATMs. Learn how to improve the ATM experience in this NAFCU Services Blog post.
• Bringing the Personal Branch Banking Experience to the ATM (Whitepaper)
  The ATM remains the most recognized banking channel as it satisfies many consumers’ daily banking needs. Yet, while the new multi‑function, self‑service ATMs offer the convenience of completing more complex self‑service transactions, they fail to recreate the level of engagement found in-branch. However, innovative technologies are now emerging that deliver a combination of self‑service banking with time and location convenience and humanization of the experience.
• Christopher Columbus had his flag, credit unions have video ATMs (Blog Post)
  Back in Columbus’ day, geographic expansion for Old World nations was a relatively straightforward process. Over the centuries, both countries and credit unions have found growth to be much more complicated. Read more of this NAFCU Services blog post.
  
• Successfully Navigating the Converged Channel Era (Blog Post)
  As the most frequently used touch point for credit union members, the ATM plays a key role in an evolving multichannel environment. ATM functionality has grown beyond simple cash withdrawal and continues to increase. Read more of this NAFCU Services Blog post.
• Successfully Navigating the Converged Channel Era (Article)
  As the most frequently used touch point for credit union members, the ATM plays a key role in an evolving multichannel environment. ATM functionality has grown beyond simple cash withdrawal and continues to increase. Deposit capture and ad placements at ATMs, for example, add new sources of revenue streams, cross-selling opportunities and other personalized member communications.
• Bringing the Branch Experience to the ATM (Webinar)
  

  Watch the BAI Banking Strategies webinar presented by NCR on NCR’s Interactive Teller Solution! Learn how you can meet and exceed customer expectations while lowering costs, optimizing staff deployment, and growing revenue.
  

• Transforming the Customer Experience in Retail Branch Banking (Podcast and Presentation)
  

  How do credit unions create the right road map to incrementally improve their branch experience, all the while, delighting customers and cementing profitable long term relationships? In this 2012 Strategic Growth Conference session, check out the latest trends and how to integrate innovative technology solutions into your credit union’s roadmap! 

• The Future of Retail Branch Banking: Waltons or Jetsons? (Blog Post)
  

  Branch Transformation is now a ubiquitous term, synonymous with retail banking organizations searching for the golden solution to leave the past 5 years of banking turmoil behind and enter the next decade with a fresh, dynamic and customer-centric branch banking proposition. Read more of this NAFCU Services blog post.

• 10 Deadly Social Media Sins (Blog Post)
  Social media has changed many rules of marketing, which can be especially disconcerting for those of us raised in the ‘traditional’ media world.  Some of the things we have always either accepted as fundamental precepts or taken for granted are no longer true, or maybe more precisely no longer as effective as they used to be. Read more of this NAFCU Services Blog post.
• An NCR Intelligent Deposit Case Study: Veridian Credit Union (Case Study)
  Veridian Credit Union wanted to offer its members superior financial service and expand its geographic coverage into new locations like local shopping malls. One of the keys to this approach was making sure its ATM channel could do everything Veridian's members needed, including automated deposit functionality. Find out how Veridian solved this and other related challenges to deliver the best solution for the credit union and its members in this recent case study from NCR.
• Optimizing ATM Transactions with Intelligent Deposit (Webinar)
  Learn how new ATM technology improves member satisfaction and boosts branch revenue! Watch this recently recorded webinar as we explore state-of-the-art Intelligent Deposit ATM technology and how it benefits credit unions. You will learn how Intelligent Deposit addresses key business including, cost reduction through operational efficiency, revenue generation, member convenience, various methods financial institutions use to implement Intelligent Deposit, a thorough examination of SDM, and more!
• New ADA ‘2010 Standards’ for ATMs: What You Need to Know (Podcast)
  On September 15, 2010, the U.S. Department of Justice published final regulations revising ADA Standards for Accessible Design, and new ATM standards will take effect March 15, 2011. In this podcast, we will speak with an ATM expert about what these new regulations are and specifics on how your credit union can bring its ATMs up to the new standards.
• What Members Want! (Webcast)
  With the clutter of so many marketing messages hitting your members today - from email, direct mail, social media, and more - grabbing their attention with your message becomes an even greater challenge. In this webcast we explore how to know and understand your members better with seven key variables that the 'empowered member' is looking for and how to deliver your message in the ways that they desire.
• An Executive Introduction to Social Media (Webcast)
  Social media is emerging as a very powerful means for consumers to be heard and for businesses to engage these consumers. And it's becoming more and more apparent that credit unions can effectively leverage social media to create better member onboarding, member engagement and member interaction. In this webcast, we take a look at what you, as a credit union executive, should be doing to help your credit union engage members with social media.
• 7 Ways to Use Twitter at Your Credit Union (Webcast)
  Social media channels are proving to be a valuable part of your marketing strategy more and more. However, it is important to understand how to use these non-traditional marketing channels in order to foster meaningful relationships with your members. In this webcast we take a look at one of the most popular and effective social media outlets, Twitter.
• Social Media Absolutes for Credit Unions (Webcast)
  Social media has rocketed into the financial services industry and there's certainly a lot to learn when it comes to effectively using social media to help build meaningful relationships with your members. In this webcast, we will take a look at the social media absolutes for credit unions, including what social media channels are available and which are most effective for credit unions.
• Effective Cross-Channel Marketing Strategies for Your Credit Union (Recorded Webinar)
  Boost recruitment, retention and marketing ROI for your credit union! Learn marketing best practices during this webinar, Effective Cross-Channel Marketing Strategies for Your Credit Union, that took place Thursday, September 3, 2009, with special guest presenter Sundeep Kapur, Vice President of Strategic Marketing for NCR eCommerce.
• Branch Optimization: The Basics of Cash Recycling (Recorded Webinar)
  By integrating new innovative cash recycling technologies, credit unions are able to transform the branch experience, resulting in more efficient transaction processing, improved service and greater opportunities for sales. Watch a recorded webinar, Branch Optimization: The Basics of Cash Recycling, from April 30, 2009 with NAFCU Services Preferred Partner NCR Corporation.
• Cash Recycling (Article)
  Though the branch remains an important retail banking delivery channel, the growth of other channels such as the ATM, online banking and, increasingly, mobile banking has meant that opportunities for one-to-one member interaction afforded by an in-person branch visit are now more important than ever. Paul Race of NCR Corporation guest-writes this "Inside NAFCU Services" column of The Federal Credit Union Magazine March/April 2009 issue.
• Productivity Implications of Cash Recycling Technology (Podcast)
  Every credit union is looking for ways to increase the productivity of their teller operations and enhance member service, all while maintaining high levels of security. This podcast features an interview with Mark Shonebarger from NCR Corporation discussing how cash recycling technology that automatically authenticates, counts, stores and makes available deposited currency notes can reduce teller processing time by as much as two-thirds.

News

• NCR lets you talk to a teller through the ATM (May 17, 2011)
  

   DULUTH, Ga. – NCR is putting the “teller” back in the “automated teller machine”, and helping banks and credit unions extend hours and services in the process. The world’s leading ATM manufacturer and service provider, NCR Corporation (NYSE: NCR), today unveiled new technology that lets consumers video conference with live, remote bank tellers directly from the ATM.

• Credit Union First to Deploy NCR APTRA Vision Self-Service Management Solution (June 8, 2010)
  DULUTH, Ga. – NCR Corporation (NYSE: NCR) today announced that BECU (Boeing Employees’ Credit Union), one of the largest credit unions in the nation, is the first to deploy NCR APTRA Vision, the company’s latest enterprise software solution for self-service system management. APTRA Vision provides BECU with a comprehensive view of their ATM network, by analyzing operational information, business performance and consumer experience.
• NCR and NAFCU Services Release Free Webcast on Seven Social Media Absolutes for Credit Unions (January 28, 2010)
  WASHINGTON — NAFCU Services Corporation (www.nafcu.org/nafcuservices) and NCR Corporation, the NAFCU Services Preferred Partner for ATMs and teller cash recyclers, today released a webcast outlining the “Seven Social Media Absolutes for Credit Unions.”
• NCR APTRA™ Deposit Gateway to Speed Financial Institution Adoption of ‘No Envelope’ Intelligent Deposit ATMs (January 26, 2009)
  DAYTON, Ohio – NCR Corporation (NYSE: NCR) today launched a new web-based service for easier and faster management and processing of envelope-free deposits at ATMs. With Intelligent Deposit ATMs already making up more than 70 percent of its 2008 U.S. SelfServ ATM orders, NCR believes its new service – NCR APTRA™ Deposit Gateway – will significantly help the next wave of financial institutions move to image-based ATMs.
• NCR Lauded by Federal Credit Union Association Services Corp. for Innovative Cash Recycling Technology (July 8, 2008)
  DAYTON, Ohio –  NAFCU Services Corporation, a wholly owned subsidiary of the National Association of Federal Credit Unions, has recognized NCR Corporation (NYSE: NCR) with a 2008 NAFCU Services Preferred Partner Innovation Award.  NCR Branch Assist™ 10 teller cash recycler (TCR) was selected for its unique design and attributes which improve the productivity, accuracy and security of teller and branch operations.
• Affinion, Code Green and NCR Receive NAFCU Services Inaugural Innovation Awards (July 8, 2008)
  WASHINGTON — NAFCU Services Corporation announced today the winners of its inaugural 2008 Innovation Awards, which recognize excellence and innovation in Preferred Partner solutions for credit unions, and which enhance their ability to compete in a crowded financial services marketplace.

Contact NCR Corporation

Kate Spinks | 678-808-7985
www.ncr.com
kate.spinks@ncr.com