Personalized URLs (PURLs) and Quick Response (QR) Codes are two response tools credit unions can apply to member communications, including transactional documents, to reach members on an individual basis using tailored messages. Research indicates that a growing number of people across many age groups are turning to electronic communications. Using these resources, credit unions can explore new business opportunities with targeted messaging that segments audiences
based on their particular interests. The electronic format ensures a clear response path for users and increases the value they place on printed transactional documents as member communications. Read the full whitepaper below.
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