NAFCU heard on the airwaves for CUs

Bank Transfer Day - Verity FCU (373 pixels)
  A camera crew sets up outside NAFCU-member Verity CU
  of Seattle Nov. 5, Bank Transfer Day.
                                          – Photo courtesy of Verity CU

Nov. 8, 2011 – NAFCU continued to tout the benefits of belonging in member-owned, non-profit credit unions in news interviews following up on the Nov. 5 Bank Transfer Day event and its impact in delivering new credit union members.

Patty Briotta, NAFCU’s public relations manager, did a follow-up interview Monday with KGO NewsTalk (810 AM) in San Francisco. She last spoke on the program in late October. Pointing to consumers moving “from Wall Street to Main Street,” Briotta said credit unions have been seeing a marked rise in new members and accounts throughout the month of October in response to big banks' new fees. She also noted the highest traffic ever in one day for CULookup.com, NAFCU’s credit union locator site.

Consumers were “eager and interested” in finding a financial institution “where you are not just a number, but a person,” she said.

Briotta said it appears that tens of thousands of consumers took advantage of Bank Transfer Day by moving their money to credit unions. She also noted last week’s Harris Poll report that showed 74 percent of respondents with credit unions as their primary financial institution rate their relationship there as either excellent or very good.

She said in moving to credit unions, people are showing they are interested “in making sure they are in control of their financial future.”


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