Oct. 10, 2012 – CULookup.com, NAFCU’s credit union locator site, has seen a huge spike in traffic since CBS This Morning ran an Oct. 8 segment touting credit unions that highlighted the site.
In just one day, NAFCU saw visitor traffic for CULookup.com jump 1077 percent compared to the daily average for this year. Breaking that down, overall page views were up 1074 percent and unique visitors were up 1034 percent.
The CBS segment, which ran five minutes, reiterated many key points from an Oct. 4 NAFCU press release that was distributed nationally. CBS Money Watch Executive Editor Jack Otter tells viewers that credit unions offer a number of advantages, including a typically better return on savings and better prices on mortgage and auto loans, and lower fees. To help viewers find a credit union near them, Otter recommended using CULookup.com.
CULookup.com was also cited in an Oct. 5 article in the digital publication The Street. The article, which is a direct result of NAFCU’s press release, outlines five reasons why credit unions have an edge of banks, including: being a member-owner rather than just a customer; the ease of becoming a credit union member; low balance requirements and low fees; more attractive interest rates; and convenience. O’Connell points out that consumers can compare bank and credit union interest rates at CULookup.com.