March 7, 2013 - The Treasury Department officially concluded its Go Direct campaign this week, but partners are being encouraged to continue promoting electronic payments.
For eight years, the Go Direct campaign encouraged financial institutions to promote the switch from paper checks to direct deposit. March 1 was the deadline for recipients of federal check payments to move their payments to electronic form.
In a message thanking partners for their support, Go Direct Campaign Director Walt Henderson noted that the campaign ended with more than 15 million payments now being made electronically. Though the official campaign is over, the website GoDirect.org "will stick around for a while," he said, and an online toolkit is available for financial institutions to help continue putting the word out.
Online enrollment in Go Direct will also "continue for the foreseeable future," he said, and the campaign is now offering an updated frequently asked questions section on its website.
NAFCU was a partner in the Go Direct Campaign.