TFCU features social media policy tips
Sept. 3, 2013 – The September/October issue of The Federal Credit Union – now online – features tips from NAFCU Digital Content Strategist Kirstin Orr on how credit unions can develop an effective social media policy for their staff.
Orr calls social media policy “one of the most important, and often overlooked, aspects of any social media strategy.” In her column, “The Social Life,” she explains how helping employees understand the benefits and risks of representing their credit union’s brand online can help enhance a credit union’s reputation.
Orr advises encouraging employees to help promote a credit union’s brand online, as long as they know – in “plain English,” not legal jargon – what the credit union’s official policy for sharing information online is. With regard to drafting the policy, Orr recommends, above all, “transparency and common sense.”
“Your positive reputation is built from trust, and your social media policy should support that,” Orr says. She specifically advocates making sure employees always identify their role in their organization when posting online, so as to not appear to be misleading anyone.
Orr’s advice, as well as other must-read articles including a feature on what credit unions need to know about EMV chip technology, are available online in the digital edition of TFCU.
"The Social Life" column