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July 28, 2015

CFPB targets Paymap and LoanCare for deceptive ads

CFPB on Tuesday said it has taken action against Paymap Inc. and LoanCare LLC for deceiving consumers with advertisements for a mortgage payment program that promised thousands of dollars in interest savings.

Under the terms of the orders announced Tuesday, Paymap will return $33.4 million in fees to consumers and pay a $5 million civil penalty to the CFPB, and LoanCare will pay a $100,000 civil penalty.

Paymap Inc. is a Colorado-based payment processing company, and LoanCare Servicing is a Virginia-based residential mortgage servicer. Together, the CFPB said, they marketed the "Equity Accelerator Program," an electronic payment system that enables consumers to make automatic mortgage payments via electronic debits.

CFPB said consumers were typically charged an enrollment fee of $295 when signing up for the Equity Accelerator Program and a transaction fee for each automatic debit that Paymap made, typically $2.50. Since July 21, 2011, approximately 125,000 consumers have enrolled in the Equity Accelerator Program.

The two companies advertised that consumers who enrolled in the program would have a new, biweekly payoff schedule that would save them thousands of dollars in interest payments. Instead, CFPB said, Paymap held the collected payments in custodial accounts and then paid the mortgages on their original monthly schedule.

Besides returning all fees paid by consumers since July 21, 2011, Paymap must cease unlawful advertising and marketing practices. Loancare must also cease unlawful advertising and marketing practices.