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February 22, 2017

At Strategic Growth: Industry experts talk ERM programs, branding

Credit union attendees Wednesday learned how they can utilize their enterprise risk management (ERM) programs to drive growth and improve their marketing and branding techniques during the second day of NAFCU's Strategic Growth Conference in Charleston, S.C.

Attendees Wednesday heard from Quantivate Vice President of ERM Bill Hord and NAFCU Director of Education Devon Lyon, who discussed the importance of utilizing credit union enterprise risk management (ERM) programs to make growth-driving decisions.

bacino
Strategic GrowthTop: Former NCUA board member Geoff Bacino during Tuesday's networking reception. (Photo by Richard Ellis) Bottom: Strategic Growth Conference attendees during yesterday's panel discussion on credit union data analytics. (NAFCU photo)

Community Choice Credit Union COO Josh Cook reviewed several techniques that credit unions can use to boost sales – optimizing the credit union's marketing and branding, for example. Falcon Performance Group President Jack Malcolm led a session on how credit unions can create the right corporate culture and how to spot potential signs of a culture breakdown.

During a panel discussion, Grow Financial Federal Credit Union Assistant Vice President Daniel Hirschlein, State Employees' Credit Union Vice President of Loan Analytics Andy Henline and Honor Credit Union Director of Information Technology Deb Slavens discussed how data analytics can help credit unions understand members' needs and what potential members may want. The panelists also discussed the implementation of business intelligence functions at their credit unions.

In another session, attendees learned how to motivate credit union staff. During the session, CUNA Mutual Group Director of Product Management Patrick McElhenie and gameFI Founder Matt Davis discussed the importance of real-time engagement tools and how game mechanics can help motivate employees with metrics, boost morale and drive results.

During today's program, credit union attendees will learn about millennials' attitudes around finances, how to utilize credit union risk management and the importance of small data.

NAFCU's2017Strategic Growth Conference Signature Sponsor is Mastercard. Other conference sponsors include Arbor, Allied Solutions, CUNA Mutual Group, Geezeo, PSCU and Triad Financial Services.

NAFCU's Strategic Growth Conference runs through today in Charleston. Follow the conference on Twitter with #CreditUnionGrowth.

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