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The final day's program at NAFCU's Strategic Growth Conference yesterday included a look at how credit unions can attract and engage the next generation of members, make greater use of risk management and the importance of "small" data.

Yesterday, attendees heard from Filene Research Institute Impact Director Jimese Harkley who discussed millennials' attitudes towards finances and how credit unions can develop programs and services that will attract potential millennial members. The session, titled, "Millennial Money Chatter: Speaking a Foreign Language," was sponsored by Arbor.

Filene Research Institute Impact Director Jimese Harkley discussed millennial's attitudes towards finances during yesterday's session at NAFCU's Strategic Growth Conference. (NAFCU Photo)

In a session titled "Using Relevancy Risk to Measure Your Strategic Risk," NAFCU Director of Education Devon Lyon focused on how credit unions can expand risk management beyond the NCUA's focus on seven key risk factors by taking relevancy risk into account. Geezeo Chief Marketing Officer Bryan Claggett led a session on why both big and small data collected by credit unions should be used in the same way to drive growth.

NAFCU's2017 Strategic Growth Conference Signature Sponsor is Mastercard. Other conference sponsors include Arbor, Allied Solutions, CUNA Mutual Group, Geezeo, PSCU and Triad Financial Services.

Next year's Strategic Growth Conference is set for March 5-7 in Nashville, Tenn. Registration is open; NAFCU conferences are open to members and nonmembers.