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February 21, 2017

At Strategic Growth, attendees learn about fintech, growth strategies

Credit union attendees learned about how they can build a passionately loyal corporate culture and remain at the forefront of evolving technologies during the first day of NAFCU's Strategic Growth Conference, which kicked off Tuesday in Charleston, S.C.

Tuesday's program included a keynote message from Ken Schmidt, a communications strategist and former director of communications for Harley-Davidson Motor Company. Schmidt discussed how credit unions can strengthen their brand, rekindle relationships with their members and reach out to new ones in completely untraditional ways. He emphasized the importance of creating a brand that is fun and unconventional while serving consumers' needs.

Attendees Tuesday heard from four industry experts on the future of fintech and how credit unions can integrate fintech into their daily processes. Fintech trends and opportunities were detailed by Mastercard Vice President and Senior Business LeaderStacy Styles, Geezeo Account Executive Ben Weyers, Q2 Senior Director of Solutions Consulting Jon Reneslacis and Q2 Director of Business Development Brad Johnson.

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Panel-SGC1

Top: Keynote speaker Ken Schmidt during his keynote presention, "Develop Extreme Brand Loyalty." Bottom: credit union executives Don DiMatteo, Wes Moreau and Curtis Onofori leading the panel discussion on auto loan portfolio data.

During a panel discussion, State Department Federal Credit Union Managing Director of Member Experience Don DiMatteo,Essential Federal Credit Union COO Wes Moreau and Pathways Financial Credit Union Vice President of Lending Curtis Onofori focused on how credit unions can analyze their auto loan portfolio data to boost lending.

A regulatory update from NCUA Deputy Director of Examination and Insurance Tim Segerson included tips for modernizing credit union processes to help stay in compliance with NCUA rules. Best Innovation Group CEO John Best also discussed the importance of blockchain technology and how credit unions can also benefit from private distributed ledger networks.

During today's program, credit union attendees will learn how enterprise risk management programs can help identify opportunities for growth; how to optimize marketing and sales lead generation efforts; and ethical cross-selling.

NAFCU's2017 Strategic Growth ConferenceSignature Sponsor is Mastercard. Other conference sponsors include Arbor, Allied Solutions, CUNA Mutual Group, Geezeo, PSCU and Triad Financial Services.

NAFCU's Strategic Growth Conference runs through Thursday in Charleston. Follow the conference on Twitter with #CreditUnionGrowth.

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