Prime Alliance Solutions

20% of members may be eligible for home refinance under HARP 2.0! (Webinar)

The new Home Affordable Refinance Program (HARP) offers a huge opportunity for credit unions to help roughly 20% of members.  Watch and listen to this educational session on HARP 2.0 hosted by expert presenter, Nizar Hashlamon to hear more about a program that could change your members' lives, help boost the economy, and increase mortgage business at your credit union.

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Overview

Prime Alliance Solutions is the Preferred Partner of NAFCU Services for mortgage processing and fulfillment services.

As the nation’s largest CUSO representing over 1600 credit unions, Prime Alliance was created by credit unions to ensure that more members become homeowners using credit union financing. Our Innovative solutions, when combined with our Experienced staff and a business model that provides credit unions multiple Choices, delivers the most effective real estate solution in the industry. Prime Alliance is about:

1. Innovation: Prime Alliance enjoys an earned reputation for being innovative and remains committed to helping credit unions do more with less.

2. Experience: Prime Alliance's team has deeper 'macro-knowledge' of the credit union industry and real estate lending than any other mortgage company serving credit unions. The team is focused exclusively on credit union real estate lending objectives.

3. Choices: Choices is not a marketing slogan but our technology architecture, our partner relationships, and our ability to help a credit union develop a strategic plan using a wide array of industry leading solutions.

Whether its retail lending, loan fulfillment, settlement services, real estate services, loan servicing or our newly introduced Strategic Mortgage University, Prime Alliance provides comprehensive real estate program to credit unions of all sizes that enhances your member's home buying experience.

There is strength and power in Prime Alliance’s credit union numbers – Prime Alliance lowers credit union operating costs through  increased efficiency, translating to member savings at the settlement table or improved return to membership – your choice.  In 2007, 45% of all credit union home loans were originated by Prime Alliance credit unions. Most Prime Alliance credit unions originated more loans more efficiently than any other segment of the mortgage industry.

We work with credit unions of all sizes!  Whether your credit union is processing 100, 50, 25 or 5 loans a month, we have a solution. Credit unions can license directly with Prime Alliance, utilize our MortgageClick solution (lower volume but in-house mortgage operation), or work with one of our 11 CUSO partners and outsource and co-brand your mortgage program.

Closing Services – Prime Alliance Closing Services provides mortgage lenders with access to leading mortgage settlement service providers through one highly organized and customizable system. Whether integrated with your Loan Origination System or accessed online, you have access to all services needed to originate and close mortgage loans. Prime Alliance Closing Services is fully customizable, providing you the flexibility to easily select, add, and merge your favorite vendors to create your perfect bundle. Credit unions are able save up to 10% on total month-end invoices based on the number of closing services utilized. Qualifying services include automated valuations, closing documents, flood certificates, full appraisals, home equity loans and title.

Strategic Mortgage Solutions (SMS) – We bring both consulting and education to credit unions to create comprehensive strategies as well as direct implementation of these strategies. Whether it is through onsite consulting engagements or our four (4) class offerings through SMS University, we develop and deliver the training your staff needs to be successful. Most credit unions don't have the time or resources to develop results oriented training programs. We will develop and deliver the training your staff needs to be successful.

Real Estate Agents Make Great Friends! – Prime Alliance Real Estate Services provides a co-branded program that offers a dedicated Member Advocate and a specially chosen Real Estate Professional matched to provide your members with an exceptional home buying or home selling experience. Highlights include: a Cash Back program, dedicated Member Advocates, Credit Union Certified Real Estate Professionals, Homebuyer Privileges Package™ and ready to use Marketing Materials.

Company

Prime Alliance Solutions is a CUSO created by BECU and DEXMA, and powered by Fannie Mae Desktop Underwriter®, as "An Alliance of leading Credit Unions and strategic partners, dedicated to refining the mortgage process and enhancing the member's mortgage experience."

NAFCU Member-only Benefits

NAFCU members take advantage of Prime Alliance Loan Fulfillment Center – $5,000 off license fee, $100 off Prime Alliance Annual User Conference registration, 5% reduction in cost on transactions in excess of 100 each month.

Educational Resources

  • Resource Type20% of members may be eligible for home refinance under HARP 2.0! (Webinar)
    The new Home Affordable Refinance Program (HARP) offers a huge opportunity for credit unions to help roughly 20% of members.  Watch and listen to this educational session on HARP 2.0 hosted by expert presenter, Nizar Hashlamon to hear more about a program that could change your members' lives, help boost the economy, and increase mortgage business at your credit union.
  • Resource TypeHARP 2.0 Briefing Paper (Whitepaper)
    HARP 2.0 was announced by the Administration and the Federal Housing Finance Administration (FHFA), the GSE regulator, in October 2011. While not a new program, HARP 2.0 turbo-charges the Home Affordable Refinance Program (HARP), announced in March 2009. The expansion helps underwater homeowners who owe significantly more on their mortgage than their homes are worth. This Paper focuses on how to originate a HARP loan for borrowers with LTVs greater than 80 percent, how changes in solicitation rules can help you expand the market you serve, and how you can immediately implement HARP in your organization.
  • Resource TypeHarps are not just for angels, they are for credit unions too (Blog Post)

    The latest incarnation of government efforts to help distressed and underwater homeowners is known as HARP 2.0 – the Home Affordable Refinance Program.  The original program was not as successful as intended for a variety of reasons. Read more of this NAFCU Services Blog post.

  • Resource TypeMidnight in CU mortgage lending (Article)
    When was the best time in credit union mortgage lending? If you’ve seen Woody Allen’s latest movie, Midnight in Paris, then you may already know the answer to this question. The best time, of course, is right now.

  • Resource TypeMidnight in credit union mortgage lending (Blog Post)
    When was the best time in credit union mortgage lending? If you’ve seen Woody Allen’s latest movie, Midnight in Paris, then you may already know the answer to this question. The best time, of course, is right now. Read more of this NAFCU Services blog post.
  • Resource TypeHARP 2.0: The New Home Affordability Refinance Program Explained (Podcast)
    In this podcast, Dan Green, Executive Vice President of Credit Union Solutions at Prime Alliance, provides a detailed explanation of HARP 2.0, including how to effectively use the program to gain market share and benefit your credit union.
  • Resource TypeThe 3 (or more) Things You Must Know About Mortgage Lending (Podcast and Presentation)
    In this 2011 NAFCU Strategic Growth Conference presentation, you will learn what's believed to be the most important information in what is arguably the most powerful loan you can make for your members - a mortgage loan.
  • Resource TypeA Closer Look at the Prime Alliance Innovation Award Winning Mortgage Solution for Credit Unions (Podcast)

    Credit unions are always looking for mortgage origination and processing solutions that boost efficiency, reduce cost and enhance the overall member mortgage experience. In this podcast, we speak with Dan Green of Prime Alliance Solutions, a winner of the NAFCU Services Corporation 2010 Innovation Awards, about their best-in-class, comprehensive, Web-based mortgage origination and processing solution for credit unions.

  • Resource TypeRe-thinking Loan Serving (Whitepaper)
    The mortgage lending landscape has changed drastically over the past several years from virtually every perspective. The implications of these changes, but especially those related to loan servicing, are or should be of interest to credit unions. Servicing in all its forms has been largely ignored over the history of credit union mortgage lending, yet last decade's cataclysm brings into sharp focus the full benefit of well-managed servicing operations...
  • Resource TypeThe Game of Home (Whitepaper)
    Credit unions are successful home lenders. Public awareness has never been higher. Our market share has grown rapidly. Continuing these positive trends requires us to understand how members go about buying homes, the process they go through and the opportunities we have to play the role of trusted advisor.
  • Resource TypeChallenges and Opportunities in Housing Finance for Credit Unions (Podcast)
    Owning your own home is a dream common to many credit union Members. But it seems as though more often than not they turn to banks or other lenders to translate dreams into reality. This podcast features an interview with Dan Green, Executive Vice President of Prime Alliance, to discuss some of the underlying market dynamics, and to focus on how credit unions can overcome what some might see as obstacles to establishing and growing a housing finance program.
  • Resource Type2010 A Homeownership Odyssey (Whitepaper)
    There couldn’t be an better economic cycle in which to make the first-time buyer commitment. Homes are the most affordable they’ve been in more than a decade and rates are low. Learn about creating a successful first time homebuying experience for your members and about paperless mortgage lending in this whitepaper from Prime Alliance.
  • Resource TypeRefi Ready: Six Survival Suggestions for the Next Six Months (Whitepaper)
    With mortgage rates at the lowest they’ve been in almost 40 years, the time for many members to refinance is now. Are you refiance-ready? Learn six survival suggestions for the next six months in this whitepaper from Prime Alliance.
  • Resource TypeBest Practices for Portfolio Risk Analysis Whitepaper and Case Study (Whitepaper & Case Study)
    Real estate lending is becoming the principal business activity for most credit unions. The loan portfolio is typically the largest asset and the predominate source of revenue. As such, effective management of the real estate loan portfolio is fundamental to credit union safety and soundness. Learn best practices for portfolio risk analysis from this whitepaper from Prime Alliance that features a case study of Boeing Employees’ Credit Union.
  • Resource Type18 Strategies in 18 Months: Steps for Credit Unions to Increase Mortgage Market Share (Whitepaper)
    Our time is now, credit union mortgage lenders! For the next 18 months we have a rare opportunity to become our members’ housing finance provider of choice today, tomorrow and for decades to come. We’re doing our part to help you seize this opportunity. 18 Strategies in 18 Months is Prime Alliance’s best thinking on the actions credit unions should take right now to gain substantial market share. Presented in four broad categories - Imagine, Tune-up, Concentrate, Differentiate - you’ll find our 18 suggestions for better lending.

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Contact Prime Alliance Solutions

Dan Green, EVP, Strategy | 866-726-5102
www.primealliancesolutions.com
dgreen@primealliancesolutions.com