A New Generation of Members

6 Unique Ways Credit Unions Are Attracting - And Holding Onto - The Youth Market

Millennials are 75 million strong, and Generation Z — while many of its members are still in elementary school — is a rising economic force.

These groups are disenchanted with traditional financial institutions, making them a key market for credit union growth. But how can credit unions attract and keep this demographic as members? Social media campaigns and online banking options aren’t enough; for younger members those are a given, not a perk.

Smart credit unions are looking beyond the same old, same old to find new ways to help — and attract — millennial and Generation Z members.

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From the September-October issue of The NAFCU Journal.