Millennials are 75 million strong, and
Generation Z — while many of its
members are still in elementary
school — is a rising economic force.
These groups are disenchanted with
traditional financial institutions, making
them a key market for credit union
growth. But how can credit unions
attract and keep this demographic as
members? Social media campaigns and
online banking options aren’t enough;
for younger members those are a given,
not a perk.
Smart credit unions are looking beyond the same old, same old to find new ways to help — and attract — millennial and Generation Z members.
From the September-October issue of The NAFCU Journal.