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Data Visualization: Best Practices for Credit Unions (Webinar)

This webinar explains how data visualization will improve your bottom line and how to get started.


SAS Visual Analytics

Live Session: Big Data – What Should Keep You Up At Night

TSC14_Logo_Small David Wallace, Global Industry Marketing Manager, SAS Institute, is presenting the "Big Data – What Should Keep You Up At Night" featured session at NAFCU's 2014 Technology and Security Conference, February 11–13. Register today »



SAS is one of the largest software companies in the world. With consistent revenue growth and profitability since 1976, SAS has the depth of resources to sustain excellence in product development and customer support. While many competitors have merged, changed ownership or simply vanished, privately held SAS has remained focused on our primary mission – delivering superior software and enhancing customer relationships.

SAS has long been recognized as the provider of the most reliable and proven analytical expertise in the world. Our award-winning solutions are designed to handle the pains associated with the various lines of business and multiple data sources that are unique to the financial services industry. In fact, 97 percent of FORTUNE Global 500® companies are SAS customers. Visit us online at


Key business benefits to credit unions include: 

  • Grow Members:  SAS' unmatched analytical power combined with knowledge of CRM challenges empowers you to execute a comprehensive CRM strategy. SAS helps you determine the likelihood of member attrition, as well as which members are worth targeting for retention campaigns. SAS analytics combined with powerful campaign management functionality can help you drive more effective, efficient marketing campaigns.
  • Manage Risk:  A key differentiator for credit unions is the ability to assess and manage risk more effectively than the competition. SAS offers a suite of solutions to support the successful management of all relevant risk exposures. SAS Risk Intelligence provides a consistent, coherent approach to managing credit, market and operational risk throughout the enterprise.
  • Satisfy Regulators:  SAS understands the complexity of your compliance needs – that they are vast, interconnected and vital to your success. For this reason, we offer solutions for a variety of specific compliance requirements. All these solutions are built on a common platform that allows you to pull together complex compliance data from multiple systems and then quickly analyze it, report on it and deliver the required information to regulators.
  • Operational Efficiencies:  SAS allows credits unions to gather, store, analyze and provide better access to data, empowering more efficient business decisions.

Downloadable brochures:

SAS Customer Analytics for Banking Brochure

SAS® Solution Brief: How can we reduce delinquencies and charge-offs in our auto loan portfolio?

Customer Success Stories

Northwest Federal Credit Union fights financial crime with SAS®

SAS® helps Wescom Credit Union forecast potential portfolio losses and save millions

NAFCU Member-only Benefits

Complimentary consultation for all NAFCU members. For details, contact Mary Jones at

Educational Resources

  • Resource TypeData Visualization: Best Practices for Credit Unions (Webinar)
    This webinar explains how data visualization will improve your bottom line and how to get started.
  • Resource TypeWhat’s in store for 2014? SAS Institute Inc. Looks Ahead (Blog Post)
    For a look at what lies ahead in 2014 for credit unions, we turned to the Preferred Partner experts. Here is what Ashley Flaherty, SAS Institute Inc. had to say.
  • Resource TypeKnowing Your Members through Data, Part 2: Building an Analytic Platform for Marketing and Risk Strategy (Webinar)
    Credit unions of all sizes in every region of the country face similar challenges, including increased bank competition, stagnant member management strategies, and limited resources. These hurdles can be overcome with better use of data to execute campaigns and manage risk. Find out how viewing and using your data differently can produce positive results.
  • Resource TypeKnowing Your Members through Data, Part 1 (Webinar)
    In this webinar, attendees will get a closer look at data quality and what credit unions can do to leverage this invaluable asset and become more data-conscious.
  • Resource TypeSAS: What’s in Store for 2014 (Article)
    As we enter 2014, you need to ask yourself, is each member of my credit union receiving the best member experience possible? How can I learn the unique needs of each member? How can I track a member’s activities across all my different data sources? How do I maximize my marketing campaigns?
  • Resource TypeSurvey Says: Members Want to Be Understood (Blog Post)
    A recent study among 1,260 U.S. adults revealed that consumers really want businesses to understand them, despite privacy concerns. Consumers have seen improvement in the personalization of marketing messages over the past five years, and many have seen a reduction in the number of irrelevant offers they receive.
  • Resource TypeUnavoidable, Impending, Undeniable, Ineludible, Imminent CHANGE (Blog Post)

    It can be difficult to wrap your head around change. Fear of the unknown can cause a business to remain in a historical state or slightly less progressive. So how do we move from say reaction to anticipation, to preparedness and effective action? How do we embrace inevitable evolution of risk and develop our own Productivity Campaign?

  • Resource TypeA Roadmap for Risk Management and Risk-based Capital (Webcast)

    This webcast suggests that risk should be looked at as simply an uncertainty, neither positive nor negative, which can allow for strategic decision-making for positive outcomes. It is important to take proper risks rather than avoid or minimize all risks.

  • Resource TypeRisk-based Capital (Webcast)

    Learn how risk-based capital is used in assessing strategy and supporting decision-making.

  • Resource TypeBig Data and Smarter Analytics (Podcast and Presentation)

    Big data, business analytics, and visualization are more than just the latest technology trends—they represent real opportunities for credit unions. In this presentation from the 2013 NAFCU Annual Conference, David Wallace explains the business use fueling these trends and how credit unions can find their sweet spot.

  • Resource TypeTwo Ways Analytics Help Maximize Digital Marketing Impact (Blog Post)
    The swift adoption of mobile devices and the proliferation of digital channels have created opportunities for highly interactive, rich communications between consumers and brands. But those very same circumstances can be a double-edged sword as more consumers demonstrate little tolerance for irrelevant, ill-timed, and “creepy” communications.
  • Resource TypeWhy Aerating Wine Is Like Implementing Predictive Analytics (Blog Post)
    Predictive analytics is but a step to further enhance the data that you already have in house. It is a step to make the best of the data and maximize on that data—using it as your greatest asset, or, again, ensuring that it reached its fullest potential.
  • Resource TypeAnalytics in Real-Time Online Marketing (Whitepaper)
    If you were shopping for this oven in the store, a savvy sales person would use these clues to help make the deal more attractive. What if you could do the same for your customers’ online shopping experience, automatically using these clues to help close the deal? You can. Learn how your credit union can employ these techniques in this whitepaper.
  • Resource TypePopulating a Data Quality Scorecard with Relevant Metrics (Whitepaper)
    Once an organization has decided to institute a data quality scorecard, its first step is determining the types of metrics to use. Too often, data governance teams rely on existing measurements for a data quality scorecard. But without establishing a relationship between these measurements and the business’s success criteria, it can be difficult to react effectively to emerging data quality issues and to determine whether fixing these problems has any measurable business value. When it comes to data governance, differentiating between “so-what” measurements and relevant metrics is a success factor in managing expectations for data quality.
  • Resource TypeA Bridge Too Far? Risk Appetite, Governance and Corporate Strategy (Whitepaper)
    Consolidation of risk data on spreadsheets doesn’t provide the required ability for stress testing and scenario analysis. An integrated, firmwide risk management system – one that can provide immediate analysis and speedy results, one that can allow senior management and boards of directors to make decisions in near-real time – is going to be key to success in the volatile financial environment that we are clearly are going to have for the next several years.
  • Resource TypeCurrent State of E-channel Fraud Trends: Online Banking, Mobile Banking, and Card Fraud (Whitepaper)

    Javelin was retained by SAS to understand the current state of e‐channel fraud among U.S. financial institutions (FIs). Javelin Strategy conducted in‐depth interviews with risk and fraud executives from small, mid‐size and large financial institutions to meet the research objectives. In this whitepaper, Javelin also presents relevant elements from its proprietary consumer data to bring in additional insights from the consumer perspective.

  • Resource TypeRisk and Return: Striking the Right Balance (Whitepaper)
    As executives charged with the task of putting banking on a new commercial course, you need to be armed with trustworthy, complete facts and analysis. For that, the institution needs to adopt a business analytics framework. Decisions will then be based on reliable information and predictive insight – adjusted for known risks across the institution’s business units, functional areas and channels.
  • Resource Type5 Features Credit Unions Want from Data Visualization (Blog Post)
    Data underpins the operations and strategic decisions of every business. Yet these days, data is generated faster than it can be consumed and digested, making it challenging for credit unions to extract maximum value from this vital asset. Read more of this NAFCU Services Blog post.
  • Resource TypeHow to Avoid Wasting Time at Forecasting (Whitepaper)
    We spend far too many organizational resources creating our forecasts, while almost invariably failing to achieve the level of accuracy desired. The whole conversation needs to be turned around. We should be focusing much less attention on modeling and forecast accuracy and much more on process efficiency and effectiveness. We must also consider alternative ways to answer the business questions that, out of habit, we rely on forecasting alone to address. 
  • Resource TypeData Visualization: Making Big Data Approachable and Valuable (Whitepaper)
    Enterprises today are beginning to realize the important role Big Data plays in achieving business goals. Concepts that used to be difficult for companies to comprehend—factors that influence a customer to make a purchase, behavior patterns that point to fraud or misuse, inefficiencies slowing down business processes—now can be understood and addressed by collecting and analyzing Big Data.
  • Resource TypeDrive Marketing Relevance in Today's Digital World (Whitepaper)

    “Marketing is about more than just campaign management, data warehousing and social media. It’s really more about connecting everything to do with revenue,” said Hornby, SAS Worldwide Marketing Director, kicking off a wide-ranging conversation on marketing leadership, social media and innovation.

  • Resource TypeActing on Customer Intelligence from Social Media (Whitepaper)
    Although relatively new on the scene, social media has become a powerful force – growing fast in scope, audience and influence. There are the classic social networking sites, such as Facebook, Twitter, MySpace and Bebo. There are product/service review sites, such as Yahoo! Travel,, and others. There are media sharing sites, such as YouTube, Flickr and Picasa. And sites that publish consumer-generated content, such as HotelChatter, Review Centre, Los Angeles Times online (, The New York Times online ( and many others. Learn how to improve your social media strategy in this whitepaper.
  • Resource TypeWhy Using Business Analytics Will Make Your Credit Union Better (Blog Post)
    Learn why business analytics help credit unions make informed decisions and predict what will happen in the future for their credit union. Read more in this NAFCU Services Blog post.
  • Resource TypeData Driven Insight: The Power of Business Analytics (Podcast and Presentation)
    Even with the economic success of the financial industry, there will be challenges credit unions will face. With the use of business analytics and intelligence, your credit union will have a framework for tackling these challenges that will help with developing insights on business performance using statistical methods. In this presentation, you will learn how to use business analytics and how the insight it provides will benefit your credit union today and in the future.
  • Resource TypeBig Data for the Next Big Idea in Financial Services (Whitepaper)
    Everyone's talking about big data – getting our arms around it and putting it to work for us. This paper summarizes a panel discussion at the 2012 SAS Financial Services Executive Summit where industry leaders shared their ideas about big data and what their organizations are doing with it.
  • Resource TypeToo Good to Fail? New Challenges for Risk Management in Financial Services (Research Report)
    With regulators, boards and investors heavily scrutinizing risk management practices, effective risk management is more critical than ever. Financial institutions worldwide have initiated risk management measures to address the most glaring deficiencies exposed by the financial crisis. But have they done enough? Get answers in the findings from a survey of risk executives from around the world in early 2011.
  • Resource TypeInsights on How to Run a Credit Union: Blending new technologies with traditional techniques (Whitepaper)
    Hear from five thought leaders as they discuss the opportunities and obstacles facing the financial services industry today as it moves firmly into the digital age.
  • Resource TypeAvoiding Perfect Storms: Creating a holistic GRC view for early warning (whitepaper)
    This whitepaper from SAS offers a case study that illustrates the importance of integrating the elements of GRC using a detailed example involving key indicators covering performance, risk and controls. The case study will focus governance-related business pains, their causes and how an enterprise GRC solution addresses them.
  • Resource TypeEnterprise Risk Management: What Credit Unions Need to Know (Podcast)

    SAS Tara Skinner AC 2010Enterprise risk management is not just a process credit unions utilize to mitigate and manage the negative consequences of normal business operations. It is a practice of balancing risk and profitability. By understanding and managing the critical uncertainties that affect day-to-day business, credit unions can execute the proper strategies to achieve their performance goals in a post-financial crisis era.

  • Resource TypeA Comprehensive Credit Assessment Framework (Whitepaper)
    The magnitude of the current crisis makes it abundantly clear that there is significant room - and need - for improvement in current credit assessment approaches. SAS identifies two fundamental problems that contributed to the weakened underwriting standards and degraded loan quality.
  • Resource TypeUsing Business Intelligence to Optimize Management Reporting (Webcast)
    SAS BI Reporting WebcastSAS is one of the largest software companies in the world. Its software allows credits unions to gather, store, analyze and provide better access to data, empowering more efficient business decisions. Larry Wilson, CEO/President of Coastal Federal Credit Union, discusses how he uses key performance indicators to make decisions at his credit union.
  • Resource TypeUsing Business Intelligence to Manage Risk (Webcast)
    SAS BI Risk WebcastA key differentiator for credit unions is the ability to assess and manage risk more effectively than the competition. SAS is one of the largest software companies in the world. Its software provides a consistent, coherent approach to managing credit, market and operational risk throughout the enterprise. Jeff Hasmann discusses best practices for credit union risk management.
  • Resource TypeUsing Business Intelligence to Reduce Costs (Webcast)
    SAS BI Reduce Costs WebcastSAS is one of the largest software companies in the world. Its software allows credit unions to focus on creating operational efficiencies and saving money. Vince Zwadyk discusses best practices for achieving operational efficiencies and reducing costs at credit unions using existing data.
  • Resource TypeGrowing and Retaining Members (Article)
    In the midst of turbulent times, it is often comforting to look to history for insights that might help in navigating the future. For instance, Benjamin Franklin's observation that "an investment in knowledge always pays the best interest" offers some important advice for today's credit union executives on growing and retaining members. David Wallace guest-writes the "Inside NAFCU Services" column in NAFCU's The Federal Credit Union Magazine.


  • Northwest Federal Credit Union fights financial crime with SAS® (March 21, 2011)
    CARY, NC – With fraud and financial crimes plaguing both small and large organizations alike, banking institutions of all sizes require technology to help stay ahead of criminals. Northwest Federal Credit Union (NWFCU) – a not-for-profit financial cooperative of 105,000 members, with assets in excess of $2 billion and five branch offices in northern Virginia and Washington, DC – uses SAS Anti-Money Laundering, part of the SAS Enterprise Financial Crimes Framework for Banking from the leader in business analytics software and services, to focus on fraud prevention and combat fraud on behalf of its membership.
  • With SAS® software, Alliant Credit Union’s enhanced risk management program will lead market (August 31, 2010)
    CARY, NC  –  To strengthen its market leadership, Alliant Credit Union of Chicago has chosen SAS to upgrade its enterprise risk management (ERM) program. The seventh-largest US credit union based on asset size, Alliant chose SAS OpRisk Management from the leader in business analytics following a successful 2009 SAS Analytics implementation.
  • Lafayette Federal Credit Union picks SAS® for predictive insight from operational data (August 17, 2010)
    Facing increased competition, credit unions struggle to work smarter while still providing superior member service. Lafayette Federal Credit Union (LFCU) wanted to predict and prepare for events and issues rather than simply react. With an influx of valuable data from multiple sources including core processing systems, LFCU needed to revamp its data infrastructure so it could consolidate and analyze data better.
  • Alliant Credit Union to boost decision making and provide enhanced member service with SAS (May 18, 2009)
    In light of the increasing market complexity and volatility, institutions recognize an increasing need to make better and faster decisions in order to stay ahead of the competition. To help them remain a market leader, Alliant Credit Union, the eighth-largest credit union in the nation based on asset size, selected SAS, the leader in business analytics software and services.
  • SAS Selected as NAFCU Services Preferred Partner for Business Intelligence, Predictive Analytics and Risk Assessment (June 10, 2008)
    WASHINGTON – NAFCU Services Corporation recently announced the selection of SAS, the leader in business intelligence, as its Preferred Partner for business intelligence, predictive analytics and risk assessment. One of the largest private software firms in the world, SAS software helps organizations make better business decisions.
  • Wescom selects SAS to improve credit risk management (March 3, 2008)
    With rising delinquencies and credit losses nationwide, it is imperative that credit unions take a more global view of credit risk from a portfolio level. With this issue in mind, Wescom Credit Union, one of the largest credit unions in the US, chose SAS, the leader in business intelligence, to help better forecast portfolio credit loss.

Contact SAS Institute Inc.

Mary Jones | 919-531-7210