The program, a little more than 24 minutes long, devoted three of those minutes to the recent shift in consumer sentiment away from big banks to credit unions in response to Bank of America’s coming new debit card fee and the proliferation of bank fees in general. It included brief interviews with two consumers fed up with those fees and a credit union CEO (Municipal CU, New York) projecting growth in deposits that he expects to continue into 2012.
A key element of the program, however, was CULookup.com, which was depicted in images and words during the report.
As noted here yesterday, NBR correspondent Erika Miller is the one who points viewers to CULookup.com to find credit unions they can join. What we didn’t tell you is that the segment included a screen shot of the CULookup.com site, which also sports the logos of NAFCU, NAFCU Services Corporation (which maintains the site) and NIFCUS.
As if that wasn’t enough, Alan Levin, chairman of Credit.com, added that credit unions’ value transcends fees and costs. “With credit unions, which are much more of a community, of a collective, you have a whole different sense of relational banking,” he says. “Everybody feels like they have a stake in the institution.”
The program began at 6:30 p.m. Eastern, with the segment on credit unions showing at about 6:45 p.m. According to NAFCU Services, traffic to CULookup.com from 6-9 p.m. was about six times the norm for that time of day.