Alicia Hosmer was named vice president of marketing in October 2012. She manages NAFCU’s marketing programs, including research and development of NAFCU’s marketing campaigns, collateral materials, advertising, direct mail and online campaigns, the association’s awards program and in-house design services.
Hosmer began her career at NAFCU in 2000 as a graphic designer and has held successively responsible positions within its marketing division.
She was promoted to director of marketing in 2007. In that capacity she played an integral role in guiding key marketing initiatives, including the association’s 2010 rebranding efforts, the development and launch of NAFCU’s webcast subscription program in 2008 and its trial member recruitment program, which has flourished since its inception in 2009. In addition, she oversaw the art direction on numerous campaigns which garnered awards for the association from Graphic Design USA, Society of National Association Publications and Association Trends Magazine.
She is a graduate of James Madison University.