Cathedral Corporation

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Getting More Business from Your Members with Electronic Strategies (Podcast and Presentation)

In this 2012 Strategic Growth Conference session, learn how effectively communicating with your members and potential members has recently become more complicated. Explore how you can successfully integrate electronic response communications with conventional communication vehicles to stimulate your credit union’s growth.

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Overview

Cathedral Corporation is a leading provider of transactional documents, member care communications and personalized direct mail and e-marketing programs in the United States. Based in Rome, NY, the company serves more than 5,000 businesses and nonprofit organizations nationwide across a broad range of industries - from credit unions to religious organizations.

Creating opportunity from technological innovation has always been an important part of Cathedral's corporate strategy. In the last decade Cathedral expanded its operations to provide a wide range of marketing and financial communications services, including invoice and statement presentment, check and remittance rendering and internet billing and payment. It has also developed its own highly regarded e-Statement solution providing online statements, check imaging, and statement archiving, either in HTML or PDF formats.

Solutions

Cathedral's variable, data-driven solutions for printed and electronic financial services communications enhance a credit union's member relationships. Its solutions add value to monthly and daily documents, generating new business opportunities, building relationships, and helping credit unions compete in the marketplace. Through full-color laser printing technology and integrated web-based electronic document presentment, an existing member communication may be greatly improved. The addition of targeted, transpromotional marketing content to both electronic and printed documents creates additional communications channels to complement current communications at the credit union.

The successful use of these tools help credit unions communicate with members using both the existing core data and data from the MCIF system, giving credit unions the ability to achieve greater ROI and meet business development objectives. Cathedral's flexible solutions assist credit unions in communicating with members according to their stage in the relationship. Whether the objective is to attract new members, upsell new products, retain, or simply strengthen the member relationship, Cathedral Corporation solutions are a resource for credit unions to depend on.

NAFCU Member-only Benefits

Cathedral Corporation offers the Essentials® line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of member data to create transpromotional checks, statements and invoices, highly targeted direct mail and a wide range of member care communications.

Educational Resources

Utilizing Multi-channel Communications (Blog Post)
Nowadays with electronic and print communications, you can receive information in many ways via many devices, software interfaces, and networks – even paper still works. Which do you prefer? Mobile? Text? Email? Direct mail? Social Media? If you are like me, it depends. Read more of this NAFCU Services Blog post.
Who’s your most profitable member? It may not be who you think it is. (Blog Post)
The reality is that the old 80/20 rule applies here. 80% of your profits come from 20% of your members. The 80% are eroding your profits because of their low deposits, little incremental business, and your continued support of them. But see this as not a problem, but as an opportunity to incubate more profitable members. Read more of this NAFCU Services Blog post.
Fellow marketing nerds! Do you QR? (Blog Post)
I’m going to begin by asking you not to hate me because I too, have something new (or maybe not so new to some) for you to explore! It’s called a QR code. Hold on, don’t run away! Read more of this NAFCU Services blog post.
Getting More Business from Your Members with Electronic Strategies (Podcast and Presentation)
In this 2012 Strategic Growth Conference session, learn how effectively communicating with your members and potential members has recently become more complicated. Explore how you can successfully integrate electronic response communications with conventional communication vehicles to stimulate your credit union’s growth.
5 Leading Strategies for Creating Member Communications That Produce Results (Webinar)
Are you making the most out of your member communications? Watch this recorded webinar to learn five strategies for taking your member and prospect communications to the next level. You will see real credit union examples of these innovative enhancements that will increase opportunities for new business and members, and add value to your communications to boost ROI.
PURLs and QR Codes for Credit Unions (Whitepaper)
Personalized URLs (PURLs) and Quick Response (QR) Codes are two response tools credit unions can apply to member communications, including transactional documents, to reach members on an individual basis using tailored messages. Learn more about the opportunities for credit unions that these new marketing techniques offer in this free whitepaper.
Growth through Innovation in Member Communications (Podcast and Presentation)
In this 2011 NAFCU Annual Conference Solutions Theater session we discuss the use of innovation and technology to generate new business through credit union communications. Hear Stephen Miller, Director of Financial Services Communications, Cathedral Corporation present at NAFCU's 2011 Annual Conference and follow along with the presentation slides.
Integrated Credit Union Member Communications (Podcast)
Credit unions communicate with their members constantly, whether in branch, over the phone in a mail piece or email. In this podcast we speak with Steve Miller of Cathedral Corporation about how to turn your traditional member communications into an integrated, results-driven marketing engine in order to foster more active, loyal and profitable members.
Turning transactional documents into opportunities (Article)
If you are using transactional documents for your credit union members as just a record of the previous months’ activities, then you aren’t getting all you can out of them. If you are not capitalizing on these existing communications with your members, you are losing out on valuable opportunities to build relationships and stimulate their business with you. Marianne W. Gaige of Cathedral Corporation guest-writes this edition of "Inside NAFCU Services" for the July/August 2011 issue of The Federal Credit Union magazine.

News

Cathedral Corporation Selected as NAFCU Services Preferred Partner for Financial Services Print and E-Communications Solutions (April 13, 2011)
WASHINGTON — NAFCU Services Corporation today announced that Cathedral Corporation has been selected as its Preferred Partner for printed and electronic financial communication programs, personalized direct mail and e-marketing services. These solutions include statements and many other forms of communications and marketing initiatives.
Cathedral Corporation Earns Xerox's 'Best-of-the-Best’ Award for Citadel FCU Transpromo (July 20, 2010)
Cathedral was recognized for its work with Citadel Federal Credit Union, which had been producing its statements in black-and-white on pre-printed stock. Citadel was seeking ways to make its statements easier to understand and more engaging to the reader.