With all of the positive buzz surrounding credit unions, it's the perfect time to position the advantages of joining a credit union. This resource page provides you with free and low-cost tools to help you get your message out.
Free Statement Inserts and Poster
We have made the following inserts and poster available FREE to all credit unions to download and use the PDFs and/or content. The poster can be printed out in 22x28 size for your branch windows or shrunk to print smaller to use as flyers or however you choose. Customize it with your credit union name by replacing the editable field “Credit Union."
- The Credit Union Advantage - Statement Insert
- 10 Benefits of Credit Union Membership - Statement Insert
- The Credit Union Difference - Poster
NAFCU Press Releases
Download these timely press releases and articles for great content to use in your messaging.
- NAFCU: Credit Unions Maintain Low Credit Card Interest Rates
- Switching to a Credit Union is Easy
- Want to Avoid Bank Fees? Join a Credit Union
- Time is Right to Check Out Credit Unions
- NAFCU Keeps CUs in Spotlight
Media Relations Tips
The United Nations designated 2012 as the International Year of the Cooperatives to recognize the unique role cooperatives play in social and economic development. The theme for the celebration is "Cooperative Enterprises Build a Better World." In line with this kick-off, here are some tips to help celebrate cooperatives:
- Hold an open house. Encourage your volunteers to share their unique perspective as both members and credit union leaders. Also, invite media and community leaders to attend.
- Use newsletters. Tell your members about ways your credit union’s cooperative nature benefits them, such as how their member-owned, member-operated business model often translates to low fees and competitive rates.
- Use social media. Use your credit union’s Twitter and Facebook pages to share fun facts about your credit union as well as cooperatives in general. For tweets, be sure to use the #coops2012 hash tag. You can follow The Year of the Cooperative on Twitter @CoopsYear and on Facebook at www.facebook.com/coopsyear or visit our Year of the Cooperative homepage.
NAFCU Members Only
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FREE Video Ads
NAFCU members have access to free video ads that highlight the benefits of credit union membership. The ads can be customized with your credit union's information for $150. Click here to see all videos. |
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FREE Credit Union Locator Enhanced Listing
NAFCU members receive a free enhanced listing on our credit union locator, CULookup.com. The site's traffic has increased by 350% since Bank of America and other banking giants announced plans to begin assessing debit-card and checking fees. Make sure your credit union's listing information is up-to-date!
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For more information on the video ads or CULookup.com, please contact NAFCU Services Corporation's senior associate director of marketing Kirstin Orr at 703-842-2271 or korr@nafcu.org.
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Tell Us Your Success Story!
Tell us about your new member growth, opportunities and positive reactions you’ve had from your members. Contact NAFCU’s public relations manager Patty Briotta at 703-842-2291 or pbriotta@nafcu.org.
