Educational Resources

• Credit Union Industry Experts: What's in Store for 2013 (Blog Post)
  For our year-end blog post I asked our Preferred Partners to tell us what they see coming over the horizon, from their perspective, that credit union executives need to be focused on and/or prepared for as we head into 2013. Looking back a year, I see some common themes—revenue issues, economic uncertainty, regulatory uncertainty, and political uncertainty. Read more of this NAFCU Services Blog post.
• 5 Team Behaviors to Establish Trust With Your Members (Blog Post)
  For any business, trust is key for retaining customers and attracting new ones. For credit unions, establishing trust is even more important because you are dealing with very sensitive issues—their money and their future. Read more of this NAFCU Services Blog post.
• Why Should I Trust You? (Article)
  Most of us get suspicious when someone says: “Trust me!” When it comes to trust, actions definitely speak louder than words. During this Huddle, your team members will learn how to earn the trust of their customers by the way they behave.
• The Best of the Best – 2012 NAFCU Services Innovation Awards (Blog Post)
  Innovation can be hard to define, but you can think of it as “the successful application of new ideas.”  ‘Application’ is the key word there – new ideas are the easy part – figuring out which are the good ones, and then applying them successfully, is more difficult. Read more of this NAFCU Services Blog post.
• The Role of Technology in the Future of Credit Union and Member Interaction (Podcast)
  

  In this podcast, Ed Templeton, President of SRP Federal Credit Union and a member of the NAFCU and NAFCU Services Board of Directors and Petro Tsarehradsky, Vice President of Marketing & Financial Services for Deluxe Corporation will share their expertise on how credit unions can better serve their members with advancing technology. 
  

• How to Help New Members Make the Easy Switch to Your Credit Union (Podcast)
  As consumers continue to balk at new bank fees, “Bank Transfer Day” gains popularity and we see an influx of news and press attention supporting the move to credit unions, there is an obvious opportunity for growing credit union membership. In this podcast, we discuss the most effective ways new members can switch their banking to a credit union.
• Undaunted: How Credit Unions Can Thrive in the New Financial Services Environment (Podcast and Presentation)
  The 2011 Deluxe Collaborative focused their research on understanding what members think and feel about their financial institution, regulations, products, and process. In this session from NAFCU's 2012 Strategic Growth Conference, learn five things these researchers discovered that will help your credit union thrive.
• First Acts: What is Next for your Credit Union (Podcast)
  This session delves into how to jump start your momentum in growth by defining concrete steps, an innovative model, and defined tactics.
  
• Maximizing the Value of Checks (Whitepaper)
  Deluxe recently conducted an online survey to gain consumer insight on pricing for various check quantities. The ultimate goal was to hone in on an optimal retail pricing strategy that would allow financial institutions to generate revenue without sacrificing consumer demand for checks.
• Consumers Want the Right to Write Checks (Whitepaper)
  In June 2010, Ipsos, a leading global survey-based market research company, conducted a survey to understand the use of personal checks. Find out how consumers feel about losing their freedom to pay by check and being "forced" to pay by cash or credit card at retailers and restaurants.
• Community Banks Perfectly Poised to be Close To Home Leaders (Whitepaper)
  As the concept of recovery seems more and more likely, Banks are responding with an eagerness to increase their market share, sell more products and services, and reach out to new audiences. This eagerness is offset, however, by the reality that things have changed. Consumers feel different about their banks than they used to, their needs have changed, their buying process modified.
• Managing the Member Experience (Webinar)
  How do members describe their credit union experience? How do you want them to describe their credit union experience? In this recorded webinar, Mike Lokowich, Experience Manager at Deluxe Corporation, discusses the insights that they have gained over the years with research and participation with credit union members to successfully show members they are important.
• Uncontained Enthusiasm - Consumers Pick a Winning Check Container (Whitepaper)
  Committed to continuously improving products, services and processing, Deluxe has proactively worked with the United States Postal Service to create streamlined packaging that takes full advantage of the postal service's investment in automation.
• What Do Small Businesses Really Want from Their Financial Institutions? (Podcast)
  This podcast focuses on the findings of a group of credit union and bank executives that spent nearly a year working collaboratively (under the aegis of Deluxe Corporation) to better understand small business value drivers.
• Enhancing Member Relationships (Podcast)
  This podcast features a conversation with Katie Gore, Vice President of Market Opportunity, from Deluxe Financial Services, who will talk about specific strategies for credit unions to maintain relevancy, keep up with the competition and know where to focus their efforts while also providing first-rate customer service and achieving business goals.

News

• Affinion Group, Deluxe and Discover win NAFCU Services 2012 Innovation Awards (July 24, 2012)
  NASHVILLE — NAFCU Services Corporation (www.nafcu.org/nafcuservices) today announced the winners of its 2012 Innovation Awards at NAFCU’s 45th Annual Conference & Exhibition at the Gaylord Opryland Resort and Convention Center in Nashville. Each year, NAFCU Services recognizes three of its Preferred Partners for outstanding, innovative solutions recently introduced to the credit union market.
• New Personal Finance Survey Launches Stand Up For Your Right to Write Checks Campaign To Preserve Payment Freedom (September 30, 2010)
  ST. PAUL, Minn., Sept 30, 2010 /PRNewswire via COMTEX/ -- Are you among the millions of Americans who are frustrated when they take out their wallet or purse to pay in a store or restaurant and are confronted by a sign saying, "Sorry, We Do Not Accept Checks"? In fact, three-quarters (75%) of American consumers insist they should have the freedom to pay at stores or restaurants with whatever method they choose - check, credit/debit card or cash, according to a new study conducted by Ipsos for the "Stand Up For Your Right to Write Checks" campaign (www.righttowritechecks.com).
• Deluxe, Affinion, and Securian Receive NAFCU Services 2009 Innovation Awards (July 6, 2009)
  WASHINGTON —NAFCU Services Corporation today announced the winners of its 2009 Innovation Awards, which recognize excellence and innovation in Preferred Partner solutions for credit unions and enhance their ability to compete in a crowded financial services marketplace.
• Deluxe’s Loyalty, Relationship and Member Experience Enhancement Solutions Join NAFCU Services Preferred Partner Program (June 24, 2009)
  WASHINGTON — NAFCU Services Corporation (www.nafcu.org/nafcuservices) today announced that Deluxe Corporation has expanded its Preferred Partnership to include loyalty, relationship and member experience enhancement solutions. In addition to its check printing business, Deluxe provides solutions that help financial institutions leverage relationships, gain insight, create loyalty, increase security, grow revenue and build a strong brand.

Contact Deluxe Financial Services, Inc.

Rick Wohlers | 800-332-4234 X 156475
www.deluxe.com
rick.wohlers@deluxe.com