Creating a Social Media Blueprint for your Credit Union 

Thursday, March 15 
8:30 a.m. - noon 

This half-day, intensive workshop will address proven strategies for effectively using social media to strengthen relationships with members, find new members, reduce costs and drive attributable revenue. The case study based approach will allow you to walk away with a social media blueprint that can drive positive ROI for your credit union.

You will learn how to:

• Set goals for success that include acquisition, retention, reactivation, engagement with influencers, engagement via competition and ROI
• Brand your social media
• Identify your members by building personas and creating segments
• Identify your most effective physical, virtual and social media channels
• Develop products to meet the needs of your virtual members
• Write a social media policy and procedures; and much more!

Sundeep Kapur, Author, Digital Evangelist, NCR Corporation

Sundeep Kapur, Author, Digital Evangelist, NCR
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who helps businesses enable technology for branding and speaking to consumers more effectively. He is also an avid user of social media. Check out his daily dose of best practices at EmailYogi.com.