RateGenius helps credit unions expand their membership, without adding staff. By leveraging RateGenius' diverse marketing approach, credit unions gain access to a new loan channel providing quality refinance and recapture loan applicants with no upfront cost. The turnkey process allows credit unions to stay in control of the applications they wish to pursue while RateGenius handles the marketing and fulfillment. 

Solution: Auto Refinance Loan Generation and Production  

How It Works

RateGenius generates a constant flow of auto loan refinance and recapture applications through its mature, diverse marketing approach including SEM, SEO, referral programs, strategic partnerships, database marketing, digital advertising, and direct mail. These applications are matched to credit union lenders based on preliminary criteria. The credit union maintains full control over its loan approval and funding guidelines. Once a loan is approved and the offer is accepted by the borrower, RateGenius handles the loan documents and secures the title. RateGenius also helps credit unions recapture auto loans that members have taken with other lenders with prescreened direct mail, email, and call campaigns. 

Key Features

  • Credit unions grow loan portfolio with a new channel
  • No upfront cost
  • Credit unions stay in control of approvals and funding
  • Faster closings through fully-integrated processing software
  • No additional staff needed to manage document packages or secure titles

Hear More

RateGenius walks through the process, from marketing to fulfillment in this podcast below.



RateGenius is distributed by Allied Solutions, a NAFCU Services Preferred Partner. Based in Austin, Texas, RateGenius is a multi-state, web-based loan brokerage company. Established in 2005 and licensed nationwide, RateGenius has processed more than $2.4 billion in auto refinance and recapture loans. By hosting a virtual marketplace, RateGenius brings together qualified borrowers and competitive lenders to create the best possible financing opportunity. Learn more at www.rategenius.com.

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Julie Shinn, Business Development Manager, rateGenius, Inc.