Become a Preferred Partner

Why NAFCU Services

Preferred Partner SealThe NAFCU Services Preferred Partner Program is a unique marketing opportunity for companies targeting the credit union market. 

The program combines traditional and new media to promote Preferred Partner solutions to NAFCU member (and even non-member) credit unions. However, there is no one-size-fits-all marketing plan. NAFCU Services works with partners to find the right combination of marketing efforts to maximize each organization's value in the program.

NAFCU member credit unions include: 

  • 65% of all federal credit union assets ($254+ billion) and 
  • 57% of all federal credit union members (approximately 28 million member-owners).

Selection Process

To earn the distinction of Preferred Partner, providers undergo an extensive qualification process run by the NAFCU Services Advisory Committee. Learn more.

Partnership Tiers

Partners enter the program at one of four levels - or 'tiers.' Tiers are based on the annual dollar commitment to NAFCU Services. As the annual commitment increases, marketing efforts and access to NAFCU members likewise increases.               

Contact Us

To learn more about becoming a Preferred Partner, please contact us.