Engaging America's Biggest Market: Millennials (Webinar)

Watch Recorded Webinar (Available Below)

Date: June 8, 2016 
Time: 2:00 pm - 3:00 pm (ET)

Millennials, Mortgages, and Financial Security
With market indicators predicting steady mortgage and consumer loan growth, you are uniquely positioned to capture significant market share of the lending market for the largest segment of today's consumers: millennials.
 
This in-depth session provides insights and personas into the buying behaviors, financial priorities, and media and channels available to help you establish lasting financial relationships with this key generation.
 
Learn how to build deeper loyalty at an early stage of your members' financial life cycle, with special emphasis on the mortgage buying experience. And, we'll share best practices on how to engage millennials where, how, and when they prefer with your mortgage and consumer loans along with your complete menu of financial services. You'll learn how to build more mutually beneficial relationships with millennials for years to come.

MATERIALS

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 Expert Presenter

Patrick McElheniePatrick McElhenie, Director, Product Management, CUNA Mutual Group

Patrick McElhenie is Director, Product Management for CUNA Mutual Group’s Lender Development Program. In this role he is responsible for product strategy development, strategy execution, and overall program management.
 
Patrick joined CUNA Mutual Group in 1998. Prior to his current role, Patrick served as the Corporate Sales Planner responsible for sales strategy development and execution for CUNA Mutual Group’s Lending Products and Solutions. Other positions held include Regional Sales Manager for CUNA Mutual Group’s Central Region, Manager of Business Development for the Midwest Marketing Division and Assistant Vice President-Solutions Training, where his team was responsible for product and process knowledge training for the business-to-business solution groups within CUNA Mutual Group.
 
Patrick earned a Bachelor of Science degree in Human Resource Management from the University of Kansas.

CUNA Mutual Group LogoCUNA Mutual Group is the NAFCU Services Preferred Partner for Mortgage Payment Protection. More educational resources and contact information are available at www.nafcu.org/cunamutualgroup/.