Gamification: Three Steps to Foolproof Engagement (Blog Post)

Whitepaper IconGamification: Three Steps to Foolproof Engagement (Blog Post)

Originally posted in The Federal Credit Union magazine.

By Wayne Conte, Executive Vice President, Affinion Group

Although the concept has been around for decades, the term “gamification” was coined in 2002 and exponentially gained popularity around 2010. Gamification is the use of game mechanics to engage users and influence behavior. It’s widely used for diverse applications in marketing, education, loyalty building, productivity boosting, security authentication, incentive programs, and more. Chances are you already participate in several gamification programs. 

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