Reaching the Right Members (Webinar)
This webinar shares decades of data and experience in matching the most relevant and effective mailings to the receptive and responsive members with the right frequency and products. You'll see real life examples of how credit union files are analyzed to determine which members would most welcome an offer, respond to it, and retain the benefits. This model-driven marketing can be applied to increase your members' satisfaction and loyalty and enhance your reputation and revenue.
Presented by Affinion Group and NAFCU Services, this webinar is offered at no charge to the credit union community.
Benjamin Markel, Senior Director of Marketing Strategy, Affinion Benefits GroupBen is Senior Director, Marketing Strategy and is responsible for overseeing the marketing effectiveness and growth strategy of the client's programs. Ben has been with Affinion for over 9 years during which time he has focused on the marketing strategy of Affinion's portfolio of membership and insurance products. Prior to Affinion, Ben was a marketing manager responsible for credit card acquisition strategy for JP Morgan Chase. He is an active member of the Direct Marketing Association Insert Media Council and the Professional Insurance Marketing Association (PIMA). Ben is a graduate of Rochester Institute of Technology where he received his undergraduate degree in Marketing and his MBA in Finance.
Affinion Group is the NAFCU Services Preferred Partner forAD&D Insurance and Identity Theft Protection. More educational resources and contact information are available at www.nafcu.org/Affinion.
Also available: Leveraging Insurance Products to Create Loyalty (Webinar) »