Small-business lending isn't
for all credit unions, but
many have found that it's a
good fit with their mission to
strengthen communities, build relationships
and fill gaps overlooked by
So, when a small business approaches
California-based Kinecta Federal Credit
Union for a bare-minimum $10,000
loan, Kinecta's commercial team can take
the time to uncover the real needs, and
dollars, behind the ask.
"It comes back to our core values," says
Shane Knighton, Kinecta's first vice
president, business services. "Listening
and asking the right questions is first and
foremost. We need to understand their
needs and wants. We need to understand
who they are and what their business is
about, and that goes a long way toward
customizing a product that really meets
their financial needs."
From the March-April 2017 edition of The NAFCU Journal magazine.