The Digital Download: 4 Free Tools to Measure Your Website Member Experience

Your website is the single most important digital channel you have. In fact, 81 percent of consumers research online before buying (Retailing Today). Targeting business members? Ninety-four percent of B2B buyers research online for purchase decisions (Acquity Group). Tons of similar stats support the fact that websites are often the first, if not the only, interaction people have with a brand. Whether they're looking for the best deal on the latest gadget or the best rate on an auto loan, most turn to the web first.

Have you ever made a decision not to make a purchase or do further research on a company if their website is difficult to navigate? I know I have! Your members—and potential members—have, too. So, as amazing as your credit union staff is face to face, you have to make sure the online experience you offer is just as amazing. That can be quite a challenge, though, considering the average attention span online is just eight seconds.

Read more

From the March-April 2017 edition of The NAFCU Journal magazine.