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FOR IMMEDIATE RELEASE | February 21, 2017

NAFCU's 2017 Strategic Growth Conference Kicks Off in Charleston, S.C.

FOR IMMEDIATE RELEASE

Charleston S.C. (Feb. 21, 2017)– Credit union professionals from across the country are gathering today in Charleston S.C.,to kick off the National Association of Federally-Insured Credit Unions' (NAFCU) 2017 Strategic Growth Conference. During the conference,attendees will learn new, revenue-boosting solutions to drive credit union success and growth. The conference runs through Thursday, Feb. 23, and is open to NAFCU members and nonmembers.

"Competition in today's credit union marketplace is at an all-time high, so now is the perfect opportunity to learn new marketing and lending strategies that will keep credit unions ahead of challengers and boost revenue," said NAFCU President and CEO Dan Berger. "This conference is designed to arm attendees with the knowledge they need to help yield greater bottom-line results."

Keynote speakerKen Schmidt, communications strategist and former director of communications for Harley-Davidson Motor Company, will provide the opening presentation, "Develop Extreme Brand Loyalty."Schmidt will share his experiences reinvigorating Harley-Davidson's brand and boosting sales to soaring new heights. Attendees will learn how to build an equally vocal customer base and a passionately loyal credit union culture to help achieve it.

Throughout the conference, attendees will hear from NAFCU's highly regarded staff, including NAFCU Executive Vice President and COO Anthony Demangone, who will provide today's opening address and moderate the conference; and NAFCU Director of Education Devon Lyon.

Here are highlights from this year's speaker slate:

  • Stacey Styles, vice president and senior business leader at Mastercard;
  • Jon Reneslacis, senior director of solutions consulting at Q2;
  • Don DiMatteo, managing director of member experience at State Department Federal Credit Union;
  • Tim Segerson, deputy director of examination and insurance at the National Credit Union Administration (NCUA);
  • Patrick McElhenie, director of product management at CUNA Mutual Group;
  • Jimese Harkley, impact director at Filene Research Institute; and
  • Bryan Clagett, chief marketing officer at Geezeo.

NAFCU's 2017 Strategic Growth ConferenceSignature Sponsor is Mastercard. Other conference sponsors include Arbor, Allied Solutions, CUNA Mutual Group, Geezeo, PSCU and Triad Financial Services.

A complete schedule of events can be viewed online atwww.nafcu.org/growthagenda. For up-to-the-minute information on the conferencefollow the#CreditUnionGrowthhashtag on Twitter.

The National Association of Federally-Insured Credit Unions is the only national trade association focusing exclusively on federal issues affecting the nation's federally-insured credit unions. NAFCU membership is direct and provides credit unions with the best in federal advocacy, education and compliance assistance. For more information on NAFCU, go towww.nafcu.orgor@NAFCUon Twitter.

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Patty Briotta
Director of Public Relations
Office:703-842-2820
pbriotta@nafcu.org

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