Berger Leadership Blog

We all know that an organization won't get very far or be very successful if it's plagued with uncertain expectations and unfulfilled objectives. While these results are easily avoided through clear and concise messaging – from the top down and back up again – how can you be sure the lines of direct communication are open in your organization?

Forbes contributor Chip Wilson, founder of Lululemon Athletica, offers five ways to build this kind of culture – one that will lead to effective and respectful dialogue throughout your organization. His tips include:

1. Keep it face-to-face (if you can). For messages to be best understood, converse face-to-face whenever possible. If that's not an option, picking up the phone to talk is the next best way to convey your message.
2. Establish context. "An effective communicator takes context into account to craft messages their intended audience can actually hear," Wilson writes.
3. Set conditions of satisfaction. Instead of asking for something next week, be more specific. Leaving requests open-ended will only lead to disappointment and unmet expectations.
4. Clear space for listening. Sometimes briefly allowing people to clear out their distractions before hearing what you have to say will ensure your message is received.
5. Get comfortable with "no." Remember, Wilson reminds, "Saying 'yes' to an unrealistic request, or in an effort to look good, inevitably has the opposite effect when expectations go unmet."

In today's world of text messaging and emailing, miscommunications happen all the time. This can cause numerous frustrations and setbacks in the business world. By being mindful of how to best share your message and how it will best be received, you will create a strong culture of direct communication.

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