CUNA Mutual Group

NAFCU Services and AdvantEdge Analytics Announce Preferred Partnership
NAFCU Services and AdvantEdge Analytics Announce Preferred Partnership

Arlington, VA.- New preferred partnership to empower credit unions with improved data management and advanced analytics to support better member experience.

CUNA Mutual Group is proud to be the NAFCU Services Preferred Partner for Analytics and TruStage® Auto & Home and Life insurance products.

AdvantEdge Analytics

CUNA Mutual AdvantEdge Analytics, LLC (AdvantEdge Analytics) provides comprehensive technology and data analytics services for credit unions. AdvantEdge Analytics brings together data management, visualizations, and advanced modeling into an end-to-end offering. Built on more than 80 years of commitment and experience working with credit unions and their members, AdvantEdge Analytics collaborates with credit unions to effectively harness the power of data in new and insightful ways. Additional information about AdvantEdge Analytics can be found at

TruStage® Life Insurance – The proven, empowering and member-centric way to help your members get protected.

With TruStage Life Insurance you get a proven multi-media marketing program to reach your members where they are. Members get straightforward guidance and a budget-first approach, empowering them to just get started. Credit union member relationships will be strengthened with our member-centric approach that puts members’ needs first.

CUNA Mutual encompasses a full portfolio of term life and whole life products to meet your members’ unique needs while generating non-interest income for your credit union.

TruStage® Auto & Home Insurance Program – The proven, predictable, immediate way to get your members protected. 

TruStage is proven to help your members save an average of $519.52 from nationally known industry leaders.* You’ll get predictable, consistent results with marketing media backed by refined segmentation and analytics. And your credit union earns bottom line income as soon as a policy is sold.

For more information, download the TruStage Auto & Home Insurance Program document.

Gain more for you and your members:

  • With TruStage, members can use any device at any time to access to research and manage polices.
  • Plus, members can purchase Whole Life, Term Life, and Auto insurance from start to finish entirely online
  • And more than 17 million members rely on CUNA Mutual to protect their loved ones

But don't just take our word for it:

*Average annual savings based on countrywide survey of new customers from 01/27/2014 to 01/16/2015 who reported their prior insurers' premiums when they switched to Liberty Mutual’s group auto and home program. Savings do not apply in MA.

To learn more about CUNA Mutual Group's Analytics, Auto & Home or Life Insurance coverage products, contact Janet McDonald.

About CUNA Mutual Group

CUNA Mutual Group helps people plan, protect and invest for their future – regardless of their financial standing. The company was founded more than 80 years ago by credit union leaders who were looking for an insurance and investment partner they could trust. Today, CUNA Mutual Group helps credit unions and hardworking Americans build financial security through commercial and personal insurance products; lending and payment security solutions; and risk management, retirement, investment and marketing services. Additional information about the company can be found at


Educational Resources

  •  What Matters Now: Insights from the Non-Member (Webinar)
    Understanding the unique profile and mindset of non-members, including under-engaged members, helps credit unions better attract and connect with this audience. During this session, CUNA Mutual provides an in-depth look at the lifestyles and attitudes non-members encompass and how credit unions can better engage with these potential members to meet their needs, challenge their misconceptions, and motivate them to consider making the switch. 
  •  The Convenience Economy: How Members are Driving Innovation and Changing Your World (Webinar)


    While fintechs and innovation have caused much disruption in the marketplace, have you considered what’s driving the growth of fintechs in the first place? It’s the consumer demand for convenience, as they increasingly rely on technology to make their everyday lives easier. Meeting this growing demand is dramatically changing how they do business with you. Find out how your credit union can get ahead of this trend by attending this session. 


  •  FinTech- Friend or Foe (Webinar)

    We know that disruption is occurring in financial services, but with all the hype in the market, it can be hard to know how to respond. Are these startups disruptors or potential partners? What do fintech startups mean for credit unions? Join Brian Kaas, managing director of CMFG Ventures, as he discusses fintech trends and key insights they have learned since starting the fund last year.

  •  Real Time Engagement Drives Credit Unions’ Success (Podcast)

    Keeping talent from walking out the door is paramount for driving your credit union’s success. In this session, CUNA Mutual shares best practices and key findings from our research from credit unions who have improved their feedback, focus, and fun with game mechanics.

  •  How Much Are Disengaged Employees Costing Your Credit Union? (Podcast)

    Join us as we explore how real time engagement tools and the use of game mechanics are being used across the globe to motivate employees with metrics that matter while boosting morale and driving results. You’ll learn how leaders use engagement tools for frequent and proactive recognition, training and coaching discussions.

  •  Emerging Risks on the Radar (Webinar)
    By recognizing existing risk and anticipating the new, emerging ones; you can minimize losses and confidently safeguard your organization.
  •  Mortgage Insurance Can Make A Member’s Head Spin (Podcast)

    Join Randy Salser, President of NAFCU Services, as he sits down with industry expert Ben Weismer, Mortgage Payment Protection Senior Product Manager for CUNA Mutual Group, and learn about common misperceptions members could have about insurance for mortgages and how this could lead to falling behind on payments because your members thought they had coverage. 

  •  Protecting Your Members’ Most Important Investment (Webinar)
    For your members, the dream of owning a home is still alive. They work hard to make their monthly mortgage payments. But what if the unexpected happens? Will they be prepared? During this session, find out how your credit union can help your members.
  •  Engaging America's Biggest Market: Millennials (Webinar)
    With market indicators predicting steady mortgage and consumer loan growth, you are uniquely positioned to capture significant market share of the lending market for the largest segment of today's consumers: millennials. This in-depth session provides insights and personas into the buying behaviors, financial priorities, and media and channels available to help you establish lasting financial relationships with this key generation.

View All Educational Resources



Janet McDonald
(608) 665-4154