Building a Competitive Auto Loan Package: Go Big or Go Home

About the Podcast

Allied's resident auto marketing specialist, Betty Seifu, identifies the ways your credit union can take action today to better attract modern consumers and get a leg up on your competition. 

Learn how to use market data to attract auto purchasers and utilize digital communication channels to invest in a stronger auto loan program.

Podcast now available in iTunes.

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*Statements made within this podcast are general in nature. Content in this podcast is not the opinion of Allied Solutions as an entity.


About the Presenter

Bethlehem Seifu, Lending Program Manager, Allied Solutions
Bethlehem Seifu, Lending Program Manager, Allied Solutions

Bethlehem Seifu joined Allied Solutions in September 2016. In her role, she consults with Allied's many vendors to create and distribute educational pieces and marketing materials to help bolster their brand, market presence and scope. Her areas of focus at Allied include: loan origination services, consumer lending programs, and mobile lending solutions. Bethlehem holds a BA in Marketing from Butler University.