Financial Education Fuels More Active Members

About the Webinar

In today’s fast-paced ‘always on’ digital age it can be difficult to capture your members attention. If you are looking for a better way catch your members’ attention and get them to participate with more products and services, look no further than online personal financial education. 

Studies show that an educated consumer is more likely to understand how to use key financial products to their advantage, thus engaging with a wider range of your credit union's products. An energized and engaged membership base positively impacts your credit union's bottom line.

In this webinar you’ll learn how:

  • An effective financial education platform improves engagement with existing members
  • Financial education expands outreach to unbanked and underbanked community
  • An education partnership allows you to educate without diverting marketing dollars

About the Presenter

April Lewis-Parks, Director of Education and Corporate Communications
April Lewis-Parks, Director of Education and Corporate Communications

April Lewis-Parks has more than 15 years of experience in the financial sector and she is dedicated to creating educational programs and promoting financial literacy by acting as a consumer affairs advocate. She is a PFE Certified Debt Management Professional through the Financial Counseling Association of America and has been involved in the creation and implementation of personal finance web-based interactive modules, video and audio education, as well as seminar and multi-level curriculum development.

Implementing educational tools and courses for Consolidated Credit’s clients as well as the general public is an integral part of her role. She develops surveys and polls to collect data concerning consumers’ financial needs and subsequent to her findings, she develops educational material and community outreach programs. Prior to joining Consolidated Credit she was employed by John Hancock Financial Services, Inc. where she counseled employees on 401K and IRA accounts. She holds a Bachelor of Science degree in Mass Communication from Emerson College in Boston, Massachusetts.