How to Avoid Having Your Reputation Hacked: Crisis Communication Planning and Management

About the Podcast

Leaders of financial institutions must anticipate all kinds of risk, including reputational risk. Managing reputational risk means anticipating crises and being ready to execute a crisis response plan that will protect your institution’s reputation if a breach occurs. 

In this session, industry expert Sharon Cook will cover important considerations when preparing a crisis plan before a breach occurs and offer best practices in developing a public relations response once an institution has been breached. It will also explore what an institution should do following a cyber-attack to maintain customer confidence.


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About the Presenter

Sharon B. Cook, Chief Marketing Officer, FHLBank Atlanta
Sharon B. Cook, Chief Marketing Officer, FHLBank Atlanta

Sharon Cook is responsible for the B2B Marketing Strategy, Corporate Communications, and Public/Media Relations at the Federal Home Loan Bank of Atlanta. As Chief Marketing Officer, she leads strategic planning and execution for multiple disciplines including Brand Cultivation, Digital Marketing and Analytics, Social Media, External Communications, Media Relations, Investor Relations, Crisis Communications Planning, and Reputational Risk Management. Sharon also serves as the Bank’s SEC spokesperson.

Cook joined FHLBank Atlanta – sometimes referred to as the “regional banker’s bank” – in 2008 after leading Marketing and Communications teams for two financial institutions in Atlanta. This experience would prove invaluable when she joined FHLBank Atlanta in 2008 – just as the Great Recession was beginning – as Senior Marketing Communications Manager. In concert with the Bank’s senior leadership, Sharon developed and implemented essential communications with key audiences inside and outside the organization. In 2011, she was promoted to Vice President and Director of Corporate Communications, at which time she built a digital-based marketing platform, revolutionizing the way the organization marketed to customers and external influencers. In 2014, she assumed her current role as Chief Marketing Officer.