Understanding the Auto Market: Get Into the Minds of Millennial Buyers

About the Podcast

Auto marketing specialist, Betty Seifu, breaks down current buyer trends and competition in the auto space.

Hear the latest market analysis about millennial auto buyers and how their shifting buying habits, expectations and attitudes are impacting your credit union's auto lending initiatives.

Podcast now available in iTunes.

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*Statements made within this podcast are general in nature. Content in this podcast is not the opinion of Allied Solutions as an entity.


About the Presenter

Bethlehem Seifu, Lending Program Manager, Allied Solutions
Bethlehem Seifu, Lending Program Manager, Allied Solutions

Bethlehem Seifu joined Allied Solutions in September 2016. In her role, she consults with Allied's many vendors to create and distribute educational pieces and marketing materials to help bolster their brand, market presence and scope. Her areas of focus at Allied include: loan origination services, consumer lending programs, and mobile lending solutions. Bethlehem holds a BA in Marketing from Butler University.