About the Webinar
How well do you know non-members? Understanding the unique profile and mindset of non-members, including under-engaged members, helps credit unions better attract and connect with this audience. So who are non-members? The answer may surprise you. Nearly 25% of those with credit union products do NOT identify as a member.* And more than half of non-members believe credit unions have limited locations, services, and products.*
Learn what matters to this group with CUNA Mutual Group's new What Matters Now: Insights from the Non-Member research. During this session, CUNA Mutual provides an in-depth look at the lifestyles and attitudes non-members encompass and how credit unions can better engage with these potential members to meet their needs, challenge their misconceptions, and motivate them to consider making the switch.
*TruStage What Matters NowTM Consumer Survey, December 2016