As younger generations enter the fold of the financial marketplace, a digital-first customer experience is more important than ever. So does direct mail fit into this new equation? In this webinar, we'll talk about the data indicating that the answer is yes, and the crucial omni-channel approach that will engage your members in an integrated landscape of direct and digital communication.
- The effects of digital and direct mail strategies on audience engagement
- Mail myths of which credit unions should be wary, and the truth about Millennial and iGen interaction with direct mail
- What omni-channel marketing really is, and how it differs from multi-channel approaches