- [02:01] You get about 80% of what you need to understand the financial needs of any member from just looking at the way they spend and deposit their money.
- [08:07] Behavior-wise points are the best way to go. Even though cashback is what they say they want. If you really want to see them change behavior, they get rewards points. Points create a lasting relationship with the credit union.
- [08:57] Incenting extra rewards points or bonus points to get them into the recurring spend is a big focus. Recurring transactions on your card keep your card top of wallet.
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