What Matters Now™ Research Program: Insights from Multicultural Consumers

Available On-Demand Until September 19, 2019

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Watch the Webinar On-Demand

About the Webinar

How well do you know what matters to multicultural consumers?

Changing consumer needs and a growing variety of channel options made it more critical than ever for TruStage to prioritize innovation. By listening to credit union members and sharing these insights with you—together we can serve all consumers better. What Matters Now is part of an ongoing insights program to learn from hardworking families.

Over the last five years, multicultural consumers have accounted for 100% of the U.S. population growth and 61% of credit union growth.* Understanding how their unique values and experiences impact what they want, how they feel and how they use financial services helps credit unions to connect with this growing segment of the population. Learn more about how multicultural consumer differences impact your business performance and what you can do to realize the full potential and ultimately serve all consumers in a better way.

*TruStage member data with Acxiom overlay data on race and ethnicity, December 2017

About the Presenters

Tammie Kovacs, TruStage Program Specialist, CUNA Mutual Group
Tammie Kovacs, TruStage Program Specialist, CUNA Mutual Group

Tammie Kovacs is a TruStage Program Specialist with CUNA Mutual Group.  Tammie is committed to helping credit unions reach more members and deepen member relationships.  Through her deep knowledge of the marketplace and comprehensive understanding of the TruStage portfolio, she is a key player in helping credit unions profitably expand their business and create better experiences for their members.

Kovacs joined CUNA Mutual Group in September 1999 leading the development of sales systems used by the investment program financial advisors. During that time, Kovacs designed the concept for Advisor Workspace, a sales portal that continued to be used and modeled for other sales applications. She continued serving as the Web Channel Development Leader responsible for evolving the internal and external web properties to meet business and customer needs.  

Opal Tomashevska , Multicultural Business Strategy Manager, CUNA Mutual Group
Opal Tomashevska , Multicultural Business Strategy Manager, CUNA Mutual Group

Opal joined CUNA Mutual Group in May of 2014.  She brings more than 16 years of professional experience in training, change management and business support in roles at SITEL, Dean Health, and American Family Insurance.  Her current role as a Multicultural Business Strategy Manager is dedicated to advancing the efforts of the Multicultural Center of Expertise, which includes gaining a deeper understanding of underserved consumers. 

Opal received her bachelor’s in Psychology from the University of Wisconsin – Parkside and her MS in Organizational Development form Edgewood College.