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About the Webinar
How well do you know what matters to multicultural consumers?
Changing consumer needs and a growing variety of channel options made it more critical than ever for TruStage to prioritize innovation. By listening to credit union members and sharing these insights with you—together we can serve all consumers better. What Matters Now is part of an ongoing insights program to learn from hardworking families.
Over the last five years, multicultural consumers have accounted for 100% of the U.S. population growth and 61% of credit union growth.* Understanding how their unique values and experiences impact what they want, how they feel and how they use financial services helps credit unions to connect with this growing segment of the population. Learn more about how multicultural consumer differences impact your business performance and what you can do to realize the full potential and ultimately serve all consumers in a better way.
*TruStage member data with Acxiom overlay data on race and ethnicity, December 2017