| Greenville, SC

Strategic Growth Conference

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Signature Sponsor:

NAFCU Strategic Growth Conference Signature Sponsor - Mastercard.png

Monday, March 21

Sessions begin at 9:00 a.m. and end at 4:45 p.m.
  • 7:00 a.m.
  • 7:30 a.m. - 8:15 a.m.
    Fun Walk
  • 8:00 a.m. - 9:00 a.m.

    Start your day with hot breakfast, and the opportunity to build stronger connections with your peers from credit unions across the country.

  • 9:00 a.m. - 9:15 a.m.

    Hear directly from NAFCU EVP & COO Anthony Demangone as he details NAFCU's latest legislative and regulatory advocacy actions to protect and advance credit unions.

  • 9:15 am. - 10:15 a.m.

    The financial services industry – from banking to payments to insurance – is undergoing a rapid and historic transformation. The shifting regulatory landscape, changing consumer/investor behavior, an endless stream of agile newcomers armed with disruptive fintech tools, and platforms powered by Blockchain and AI are mounting an attack on incumbent institutions and business models.

    During the session, Kaihan Krippendorff will discuss key trends shaping the financial services industry, what financial services will look like in the near and distant future, processes your credit union can adapt to develop concrete ideas, strategic approaches that could disrupt the industry and more! 

    Learn more about this keynote

  • 10:15 a.m. - 11:00 a.m.

    Consumers are recovering from a double-whammy: a pandemic for all, and for many, financial problems brought by COVID-19. During the session you'll learn how consumers are responding and what that means for your credit union. 

  • 11:15 a.m. - 12:00 p.m.

    Everyone talks about AI and machine learning, but how can your credit union use them to increase revenue and manage costs? Learn how one successful credit union is using both to better serve their members and their bottom line.

  • 12:00 p.m. - 12:45 p.m.

    Energize for the second half of the day, build stronger connections with your peers from credit unions across the country.

  • 12:45 p.m. - 1:30 p.m.

    Credit unions are known for their warm member service. But now our biggest branch is the cell phone. During this session, you'll learn how your credit union can provide a high level of service digitally to increase member engagement - with no face-to-face interaction.

  • 1:30 p.m. - 2:15 p.m.

    What are the 5 keys to a profitable lending portfolio? Glad you asked. In part 1 of a 3 part series you'll learn about consumer lending and the most successful strategies in increasing your auto, personal, and revolving credit programs.

  • 2:30 p.m. - 3:15 p.m.

    Enjoy this panel of leading credit union marketers as they discuss what's working, what isn't, and where credit union marketing is going in 2022 and beyond. 

  • 3:15 p.m. - 4:00 p.m.

    Listen to insights from three CEOs of two hard-charging credit unions as they share a vision of their growth-minded culture. 

  • 4:00 p.m. - 4:30 p.m.

    If you’ve ever had the misfortune of working with Randy Salser or Anthony Demangone, you’ve likely received an email with this subject line” Did you see this?” In the email, there’d be a link to an article that relates to credit unions, the economy, Bitcoin, or college football. Five minutes later, the email would be followed by a call, asking whether you read the article yet and what you thought about it. If it was close to lunch, the call would suggest that the conversation continue at Mister Day’s, the now-closed restaurant near NAFCU’s headquarters. This session is just that. Randy and Anthony are wondering if you saw this or that, and what you think about it.  Cryptocurrencies. Self-driving cars. BNPL. The end of interchange. Does any consumer actually know what a share draft is? Consolidation. And the list goes on. This interactive session will weave attendees through the pressing issues of today, and tomorrow.

  • 4:30 p.m.
    Closing and Wrap-Up
  • 5:30 p.m. - 6:30 p.m.

    The reception at Sip Whiskey & Wine will showcase delicious cuisine, fun vibes, and a unique environment—all while you build stronger connections with your fellow attendees from credit unions across the country!

    Sponsored by:

    CUNA Mutual Group                Upstart

Tuesday, March 22

Sessions begin at 9:00 a.m. and end at 3:45 p.m.
  • 8:00 a.m. - 9:00 a.m.

    Start your day with hot breakfast, and the opportunity to build stronger connections with your peers from credit unions across the country.

  • 9:00 a.m. - 9:45 a.m.

    The cryptocurrency space is going to gain traction, and credit unions must keep up. Research shows most people want to trade crypto with their trusted financial institution. Hear what one credit union is already doing and what they have learned so you can incorporate those lessons into your credit union as well.

  • 9:45 a.m. - 10:15 a.m.

    Data can be a powerful tool. But are you tapping into the right data to power your goals and growth initiatives? Lean how you can leverage household demographics and behavioral data to allow more precision in executing focused sales and marketing campaigns. 

  • 10:30 a.m. - 11:00 a.m.

    In part 2 of our lending series, you'll review everything real estate. What are the latest housing market trends to expect in 2022?  What technology enhancements are improving decision making, the member application experience, and streamlining the closing process? And, what opportunites are there to grow your portfolio? 

  • 11:00 a.m. - 11:30 a.m.

    Increased regulation and consumer privacy laws are impacting digital advertising. During this session you'll review what you need to know to avoid violating important consumer protections and push forward to promote your brand.

  • 11:30 a.m. - 12:00 p.m.

    Hear how one credit union found a brilliant idea from within - an idea that led to higher ROA and better employee engagement. Curious? We thought you'd be.

  • 12:00 p.m. - 12:45 p.m.

    Energize for the second half of the day, build stronger connections with your peers from credit unions across the country.

  • 12:45p.m. - 1:30 p.m.

    During this session you'll hear from a panel of CU social media users on what works, what doesn't and where social media is going for credit unions and consumers.

  • 1:30 p.m. - 2:15 p.m.

    Let's talk business. In the final part of our series on lending, you'll review business lending in the wake of government stimulus and PPP programs. You'll also walk through what you can expect as consumer confidence and spending returns.

  • 2:30 p.m. - 3:15 p.m.

    “Buy now, pay later!” Amazon is partnering with Affirm to allow its customers to finance certain purchases. During the session you'll discuss threats that companies like Amazon are posing to credit union lending.

  • 3:15 p.m. - 3:45 p.m.

    What fintech partnerships are helping CUs increase membership and loans? Who's offering cryptocurrency and digital wallets? Join us to review survey results, discuss the future of the industry, and exchange best practices.

  • 3:45 p.m.
    Closing and Wrap-Up
  • 4:00 p.m. to 5:00 p.m.

Wednesday, March 23

Sessions begin at 9:00 a.m. and end at 11:45 a.m.
  • 8:00 a.m. - 9:00 a.m.
    Networking Breakfast
  • 9:00 a.m. - 9:45 a.m.

    If you could create a new credit union, how would you design it?  During this session, you'll hear how one credit did just that and how another is coming about it from a digital transformation perspective.

  • 9:45 a.m. - 10:30 a.m.

    To branch, or not to branch? That is the question. Or, maybe, to branch differently.  Hear from a panel of credit union operators as they share their thoughts on credit union branching. 

  • 10:45 a.m. - 11:45 a.m.

    If you could grow your business simply by marketing to your existing members and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not getting, but could be. Learn ways in which your credit union can reach new prospects to grow your business.

    Keynote speaker Kelly McDonald, one of the nation’s top experts in diversity and inclusion, takes the topic of work and leadership to a new level. Plus, receive a complimentary signed copy of her book, “How to Work with and Lead People Not Like You.” 

    Learn more about this keynote

  • 11:45 a.m.
    Conference Closeout